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Contents Introduction 2 Market Segmentation in Technology Businesses 2 To divide all possible customers into groups: 3 Profile all customers in every segment: 3 Evaluate the segment for buyers: 3 Introduce the product or Service: 4 Benefits of segmentation to technology firms 4 Increase in profitability 4 Matching of Client needs 6 Opportunities for Growth 7 Increasing Competitiveness 8 Challenges of Market Segmentation 9 Conclusion 9 References 10 Bodimeade, M.
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