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Explain the relevance of segmentation to the 21st century business of your choice ?

New Delhi: PHI Learning Pvt. Ltd. 10 Cant, M., Strydom, W., Jooste, C., and du Plessis, P. 2009. Marketing Management. Cape Twon: Juta and Company Ltd. 10 Dibb, S and Simkin, L. 2013. Market Segmentation Success: Making It Happen! New York: Routledge. 10 Duening,T., Hisrich, R and Lechter, M. 2009. Technology Entrepreneurship: Creating, Capturing, and Protecting Value. Waltham: Academic Press. 11 Hill, C and Jones, G. 2012. Strategic Management: An Integrated Approach. Belmont: Cengage Learning. 11 Jones, C. 2013. Apple's Stock Awards Value Has More Than Doubled Over The Past Three Years. [online] Forbes. Available at: < http://www.forbes.com/sites/chuckjones/2013/09/17/apples-stock-awards-value-have-more-than-doubled-over-the-past-three-years/> [Accessed 20 October 2010]. 11 McDonald, M. 2012. Market Segmentation: How to Do It and How to Profit from It. New York: John Wiley and Sons. 11 Mohr, J., Sengupta, S and Slater, S. 2010. Marketing of High-technology Products and Innovations. Missoula: Jakki Mohr. 11 Sigal, M. 2010. Apple's segmentation strategy, and the folly of conventional wisdom: Ten years after an iPod powered rebirth, Apple's run continues unabated. [online] O’Reilly Radar. ...Show more

Summary

Contents Introduction 2 Market Segmentation in Technology Businesses 2 To divide all possible customers into groups: 3 Profile all customers in every segment: 3 Evaluate the segment for buyers: 3 Introduce the product or Service: 4 Benefits of segmentation to technology firms 4 Increase in profitability 4 Matching of Client needs 6 Opportunities for Growth 7 Increasing Competitiveness 8 Challenges of Market Segmentation 9 Conclusion 9 References 10 Bodimeade, M…
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