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Analysis of Pillsbury Cookie Challenge - Case Study Example
Pages 5 (1255 words)
Case Study Analysis of Pillsbury Cookie Challenge THESIS STATEMENT The purpose of this thesis statement is to analyze the case study i.e. ‘Pillsbury Cookie Challenge’ and recommended marketing strategies essential for improving its performance. 1. THE KEY CHALLENGES THAT IVAN GUILLEN FACES IN HIS ROLE AS THE MARKETING MANAGER OF THE RBG BUSINESS Ivan Guillen in his role as the marketing manager of RBG faced significant challenges…
It is crucial for Ivan to understand these challenges carefully and find out possible solution for profitable growth of the business. Moreover, it would be vital for Ivan to conduct marketing research for ascertaining the likely variables affecting the overall performance of the business. The identification of variables affecting the business performance will facilitate Ivan to address the areas that would be requiring more concentrated effort (Johnson and Mauro, “Pillsbury Cookie Challenge”). 2. THE KEY CONSUMER INSIGHTS AVAILABLE TO THE MARKETING TEAM AND BUSINESS CHALLENGES THAT CAN BE ADDRESSED BASED ON THE CONSUMER INSIGHTS AVAILABLE The key consumer’s insights available to the marketing team postulate that consumers were familiar with Pillsbury brands and products but did not understand how they were relevant in the present busy and hectic life. Consumers were changing their buying behavior due the economic conditions as well as due to the growing craze related to health. Moreover, it has been ascertained that consumers were becoming more sensitive and were spending less money on their purchase. ...