Metro H and Res Marketing Plan Expanding to India

Metro H and Res Marketing Plan Expanding to India Essay example
Masters
Essay
Marketing
Pages 6 (1506 words)
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Pakua kiambatisho halisi     Metro H and Res Marketing Plan Extending To India     Name   Class Lecturer City Date Table of contents 1.0 Executive summary…………………………………………………………………………… 2.0 Market research………………………………………………………………………………… 2.1 Customers……………………………………………………………………………………… 2.2 Competition…………………………………………………………………………………… 3.0 Marketing Niche……………………………………………………………………………… 4.0 Ma…

Introduction

India has a large population of about 1.2 billion that ranks it among the largest countries in the world and hence a promising market. The nation GDP is reported to be increasing with an average growth rate of between 5 – 7 %. Additionally, the country has numerous industries that boost the economy. Tourism industry ranks first among the service industries and thus a good sector to invest in. To facilitate the increasing level of domestic and international tourism, many hotels, restaurants and accommodation facilities are on demand. This creates an excellent opportunity for Metro H and Res Company that aims at supplying modern kitchen equipment to the Indian market. 2.0 Market Research The company will do well after a fruitful market research that will identify the strong areas to invest in (Golder, 2000). India has wide global market that records a high growth rate over the last few years with its GDP rising to 9%. ...
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