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Metro H and Res Marketing Plan Extending To India - Essay Example

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Metro H and Res Marketing Plan Extending To India

According to the paper findings the company will do well after a fruitful market research that will identify the strong areas to invest in. India has wide global market that records a high growth rate over the last few years with its GDP rising to 9%. Its rapid growth has ranked it third amongst the fastest growing economies (Shanker & De, 2011). India’s population is tremendous with a population that is growing above 1.2 billion. The high population creates a good market for the Metro H and Res Company. Industrial growth is also recommendable in India as there are lots of established industries and many more growing. The hospitality industry is one of the leading economic segments that contribute largely to the national income.As the discussion highlights the tourism sector which encompasses the hospitality industry contributes about 6.23% of the GDP. The vast tourism industries thus create an opportunity for the company to establish its business. The business plans aims at attracting the hotel operators as well as have direct sales to potential customers. India’s population comprises of a large proportion of the young people in the bracket of 15 to 29 years. The company establishing its location in the towns will be of great advantage as the country is facing a trend in which people are migrating to urban regions. The people will thus be close to the company’s product creating a better market for the company. ...Show more


The focus of this paper, Metro H and Res Marketing Plan Extending To India, is on the Indian’s attractive market that is tempting many foreign investors into it. India has a large population of about 1.2 billion that ranks it among the largest countries in the world and hence a promising market…
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Metro H and Res Marketing Plan Extending To India essay example
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