According to the paper findings the company will do well after a fruitful market research that will identify the strong areas to invest in. India has wide global market that records a high growth rate over the last few years with its GDP rising to 9%. Its rapid growth has ranked it third amongst the fastest growing economies (Shanker & De, 2011). India’s population is tremendous with a population that is growing above 1.2 billion. The high population creates a good market for the Metro H and Res Company. Industrial growth is also recommendable in India as there are lots of established industries and many more growing. The hospitality industry is one of the leading economic segments that contribute largely to the national income.As the discussion highlights the tourism sector which encompasses the hospitality industry contributes about 6.23% of the GDP. The vast tourism industries thus create an opportunity for the company to establish its business. The business plans aims at attracting the hotel operators as well as have direct sales to potential customers. India’s population comprises of a large proportion of the young people in the bracket of 15 to 29 years. The company establishing its location in the towns will be of great advantage as the country is facing a trend in which people are migrating to urban regions. The people will thus be close to the company’s product creating a better market for the company. ...Show more
The focus of this paper, Metro H and Res Marketing Plan Extending To India, is on the Indian’s attractive market that is tempting many foreign investors into it. India has a large population of about 1.2 billion that ranks it among the largest countries in the world and hence a promising market…
on 19 Price 20 Process 20 People 20 Physical Evidence 21 Conclusion 21 Standardisation and Adaptation of a product based on CULTURE analysis 21 Introduction 21 Standardisation and Adaptation based on a Cultural Analysis of the Indian market 22 Conclusion 23 Market entry strategies analysis 24 Introduction 24 The Market Entry Strategies of McDonald’s 24 Conclusion 26 Reference 27 SWOT Analysis Introduction McDonald’s entered the Indian market around the year 1996 by forming a joint venture with Hard Castle Restaurants Pvt.
ives 13 4.3: Core Strategy 13 4.4: Target Market 13 4.4.1: PESTLE Analysis of the Target market 14 4.5: Competitor Targets 16 4.6: Competitive Advantage in the Target Market 16 5.0: Marketing Mix 17 5.1: Products 17 5.2: Promotion 17 5.3: Price 18 5.4: Place 18 6.0: Budget 19 7.0: Organization and Implementation 19 7.1: Weakness and control 20 References 21 Appendices 24 1.0: Executive Summary Due to increase in competition in global automotive industry, BMW have embarked on various marketing plans that are aimed at enhancing it survival in the market.
Restaurants specialized in Chinese, Italian, and Thai foods have sprung up around the streets to satisfy the growing appetite of foreign food. The Indian cuisines are newest to join the list with very few places serving quality Indian food. Taj Mahal restaurant is a place which specializes in original, spicy Indian food made by proficient Indian chefs.
Marketing Plan: Individual Reflective Essay Student’s Name, I.D. Course Number: Course Title Term and Year Instructor’s Name Marketing Plan: Individual Reflective Essay Introduction In the age of market economy, marketing plan has emerged as a major substitute to the standard and traditional tools of budgeting and forecasting in business management.
There is no evidence that Zara or Peacocks is seeking, currently, the same celebrity endorsement opportunities of H&M, which is generally a very expensive financial investment. However, H&M has achieved much better co-branding status among competition by using actors and other famous figures that have similar values and characteristics favourable to the youth target markets.
This paper outlines the various factors an international market needs to focus while preparing marketing strategies for India.
India is a country in which 28 states and six union territories were there. Most of the states have their own culture
The marketing approach done goes along on the corporate objectives and mission.
Since Nestle S.A. is financially capable to operate a subsidiary or ownership in a new territory, this set-up is recommended. Discussions are arranged in three parts: first is
12 pages (3000 words)Essay
Get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Didn't find an essay?
Contact us via Live Chat, call us at +16312120006or send an email to firstname.lastname@example.org