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Marketing

46). It is the responsibility of the management to identify and nature the core competence that fuels the company’s growth: the Wal-Mart stores identify this with much fulfillment of customer needs and with a broad spectrum of products and services at “everyday low prices”. The competency here is the product of the cumulative of competencies within the organizational boundaries and within personal skill sets. Wal-Mart has been a leader in inventory control, channel management, customer service and distribution. This has been arrived at through the company’s ability to distribute network and to coordinate a complex management of information and managing supplier relations in an efficient way. In order to fit within the marketing mix, the company has had the best strategies that address their pricing, promotion, advertising and competition for all tangible and non-tangible products. On observing its tangibles, I noticed that Wal-Mart has distributed cars and other motor products to several stores. As their selling slogan “everyday low prices”, the company has maintained low prices for the cars with great observation to the prices from other car selling industries. I saw a car care service point outside one of their stores and realized that, in order to maintain their customers, they have the car care services that they offer in every store. They have had their adverts on televisions, newspapers and magazines. Smart cars are displayed with accompanying information that all customers can access free car care at Wal-Mart stores. Wal-Mart service men include mechanics who undertake the promotion of commodities by offering repairs and spare parts for vehicles. This has rendered its competence in the automotive industry. Therefore, the Wal-Mart stores make more car sales than their core competitors in U.S.A., for example, the Callaway automakers and the Aurica. The sale of computers has been a flourishing activity with Wal-Mart Company. I looked at computers sold in the stores and realized that they have relatively lower prices compared to computers from other stores in Ohio. Their marketing strategy has included advertisements from the newspapers and television. The company offers computer gifts to individuals and groups on promotions. I had much interest on the computers and therefore I realized that it was much better to purchase such commodities at Wal-Mart than in companies like the Eagle Trooper which have been Wal-Mart’s competitor in the sale of computers. The provision of free computers with comprehensive warranties has brought in victory for the Wal-Mart computer stores. At the Bharti stores, I saw fridges and other household commodities being sold at a high demand by customers. The range of fridges at best price makes Wal-Mart the best place to buy fridges. Advertisements on television and other social networks show displays of beautiful fridges of different sizes. This gives their customers the desire to walk to their stores and get one for themselves. While other fridge manufactures and suppliers render much competition. The Bharti stores come out the best sellers of such commodities. I saw beautiful synthetic stones in stores and noted that they were part of family jewelry that the Wal-Mart company deals with in their market. Although the jewelry remains in stores for close to two months, the company makes adequate sales for their budget. They sell them at a relatively lower ...Show more

Summary

Instructor Class Date Marketing All marketing organizations have different ways of sustaining their growth. Most of the marketing companies have developed different strategies for the local and global expansion of their market. This is due to the state of saturation arrived at by the domestic market…
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