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Survey data analysis - Assignment Example

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Undergraduate
Author : nwolf
Assignment
Marketing
Pages 3 (753 words)
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Summary

Statistical Analysis of Employee Attitudes Name Instructor Executive Summary The current global business environment has become quite competitive and for any organizations to have the all important competitive advantage it has to invest in its talents…

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Survey data analysis

This particular research shall look at a case scenario of about 400 employees of a firm and using statistical analysis to formulate a model that can be used to evaluate employee motivation. This model is important to the management since it would assist in the formulation of important decisions such as remuneration, working conditions, employment terms and others. A statistical modeling approach was adopted in which theoretical models of the factors that affect employee motivation are examined to find out their relationship. This is done by using statistical software Amos and SPSS. The software enables the researcher to find the coefficients of correlation matrix that would prove whether the various elements are correlated. The regression analysis enables the research to formulate and examine the hypothesis as to whether each of the examined factors is related or not related to each other. The factors being looked into were analyzed using a survey that was given to the employees that aimed to provide some quantitative feedback that would later be used in the analytical model that would be the final outcome. ...
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