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Individual Business Report - Zumo Smoothie bar international - Research Paper Example
Author : friesenchristop
Pages 8 (2008 words)
Name: University: Course: Tutor: Date: Zummo Smoothie bar international: Marketing Strategy Executive summary The smoothie market is a big one and continues to become even bigger. People are becoming more conscious of their heath and smoothies are becoming more popular due to the fact that they offer healthy, natural way of nourishing the body (Garlough & Campbell, 78)…
It is on this postulation that Zummo Smoothie Bar will be founded upon. Zummo Smoothie Bar will seek to serve the underserved market of smoothie lovers who don’t have too much cash to spare. It will also seek to provide better services by allowing the customers to choose their own menus as well as offer delivery services. By giving these value-adding services to the business of smoothie, it will be easier for Zummo Smoothie Bar to create a market segment for its products and survives and overcome competition from the already existing and established competitors such as Starbucks. Introduction The Smoothie market is a big market, in terms of the various market drivers such as number of potential customers (Cross, 58). Smoothies come in all forms, qualities, and amounts. In the Camden town, London, the smoothie business is a big business as indicated by the numerous smoothie bars which offer numerous services. There is however a market segment that seems to be underserved. This market segment includes those who would want to have a smoothie without having to dig too dip into their pockets. Most smoothie bars in Camden offer very expensive products which many people may not afford. In this regard, there is an opportunity to offer the products to this market segment. ...