StudentShare solutions
Triangle menu

Individual Business Report - Zumo Smoothie bar international - Research Paper Example

Extract of sample
Individual Business Report - Zumo Smoothie bar international

It is on this postulation that Zummo Smoothie Bar will be founded upon. Zummo Smoothie Bar will seek to serve the underserved market of smoothie lovers who don’t have too much cash to spare. It will also seek to provide better services by allowing the customers to choose their own menus as well as offer delivery services. By giving these value-adding services to the business of smoothie, it will be easier for Zummo Smoothie Bar to create a market segment for its products and survives and overcome competition from the already existing and established competitors such as Starbucks. Introduction The Smoothie market is a big market, in terms of the various market drivers such as number of potential customers (Cross, 58). Smoothies come in all forms, qualities, and amounts. In the Camden town, London, the smoothie business is a big business as indicated by the numerous smoothie bars which offer numerous services. There is however a market segment that seems to be underserved. This market segment includes those who would want to have a smoothie without having to dig too dip into their pockets. Most smoothie bars in Camden offer very expensive products which many people may not afford. In this regard, there is an opportunity to offer the products to this market segment. This market segment is composed of the people who are willing to compromise a little in the quality of the smoothie as long as they ca get on a better price (Lerner & Roberto, 90). Competitors The main competitor in the smoothie sub sector is Starbucks which offers high quality smoothies in the Camden area within London. Starbucks is an international brand which offers different types of beverages including smoothies. Apart from Starbucks, there are also a number of other competitors such as Chaboba Bubble Tea, White Kitchen, Shake My Shake and The Espresso Bar. These businesses offer smoothies as well as other beverages such as coffee and tea. Most of them are high-end smoothie bars and offer very expensive products. As a result, although these competitors will be offering the same products as Zummo Smoothie bar, they will not offer direct competition to Zummo due to the fact that Zummo Smoothie bar will be looking for a subsection of the market which the rest of the bars don’t attend to. Marketing strategy for Zummo of the Smoothie bar According to Weinstein (45), market segmentation is a very important market strategy. Zummo Smoothie bar will target a market segment which is composed of the younger people in the market which will include students. This segment of the market is composed of the people who may not have enough money to send too such on a product like a smoothie. In this regard, the Zummo Smoothie Bar will offer smoothies of average quality in order to make sure that its costs are within the profit threshold. This will help the Zummo Smoothie bar to be able to offer the product at a much lower price and therefore be able to meet the needs of the market. Discounts As Donnelly (85) says, offering discounts is a major way to engage the customers. Zummo Smoothie bar will make use of discounts as a way to attract and maintain its customers. Since the Zummo Smoothie bar will be targeting the students, they will be given discounts for buying from the shops. Quantity discounts will be offered to the customers for being regular customers. To achieve this, the customers will be issued with a ...Show more


Name: University: Course: Tutor: Date: Zummo Smoothie bar international: Marketing Strategy Executive summary The smoothie market is a big one and continues to become even bigger. People are becoming more conscious of their heath and smoothies are becoming more popular due to the fact that they offer healthy, natural way of nourishing the body (Garlough & Campbell, 78)…
Author : friesenchristop
Individual Business Report - Zumo Smoothie bar international
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Individual Business Report - Zumo Smoothie bar international"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

International Business
Burger King has established itself in fast-food-industry as one of the leading businesses of its time (Daniels, 2011). The reason why the two business partners are successful is because at one time they got the experience of how to run restaurants earlier.
4 pages (1000 words) Research Paper
International Business
The ability of their labor force to work for less salaries and wages, as well as work in poor conditions is in contrast to traditional economic powers like the USA. Between 2000 and 2007, the global economy grew by a rate of 3.2% overall, before dipping between 2001-2002 due in large part to the “dot com crash”.
3 pages (750 words) Research Paper
Individual Management Consultancy Report
Part II ‘Observations and Practical Considerations’ deals with the significant aspects relating management processes followed, critical analysis of these processes, the important factors influencing the style of management and recommendations for improving the management processes and practices.
11 pages (2750 words) Research Paper
International Business
12 Study of the International business environment 14 About the organization 15 Designing international strategies for Qatar Petroleum 16 Conclusion 18 Reference 19 Introduction The world of the 21st century is evolving every day. The evolution paves the road for continuous change and rapid development.
18 pages (4500 words) Research Paper
Assessment Task2 an individual report on international marketing environment assessment
The factors are economic, social, cultural, financial, technological, legal and political forces. Having done a thorough study of these factors, it can be said that these factors facilitate international trade, business and marketing significantly. The international marketing environment in Australia is very flexible which encourages foreign companies to formulate effective marketing strategies and implement the same in the country.
8 pages (2000 words) Research Paper
Lions Den Sports Bar & Billiards (Business Plan)
It will have an elaborate and extensive media system, a bar and a strategic layout that will be both comfortable and dynamic. The food to be offered will be
10 pages (2500 words) Research Paper
International Business
The reason why the two business partners are successful is because at one time they got the experience of how to run restaurants earlier. The first branch was opened at Miami. Burger King adopted a tradition of quick service which
4 pages (1000 words) Research Paper
Management Assignment Individual Report
It is noteworthy that Macquarie Group is listed in the Australian security exchange (ASX.MQG) with total net worth equivalent to approximately A$340 billion as at 20102. Myanmar also known as Burma has been under the ruler ship
6 pages (1500 words) Research Paper
Open an unusual business or service in city of Diamond Bar
The name of this city was branded in 1918 by following “Diamond over a bar” branding iron name given by Fredrick Lewis; who was then the ranch owner (Diamond-bar, 2009). The city is also noted and recognized by many to be a residential
3 pages (750 words) Research Paper
International Business Finance Report
It is long-term exercise that has a potential of making an enormous contribution to energy conservation and environmental health internationally (EU SME Centre, 2013). While green building is advanced in Australia and Europe, it is at the first stage
10 pages (2500 words) Research Paper
Comments (0)
Click to create a comment
Let us find you another Research Paper on topic Individual Business Report - Zumo Smoothie bar international for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us