Corning Incorporated

Masters
Research Paper
Marketing
Pages 10 (2510 words)
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Business Analysis of Corning Name of Course Your Name Name of your University Introduction For over 160 years, Corning has been at the forefront of technology, innovation and research (Graham and Shuldiner, 2001 p2). The company has been an important convergence point for many research professionals and experts…

Introduction

The optical-fiber system enabled the easy transmission of data and voice over extremely wide distances, or billions of kilometers around the globe (Hecht, 1999). The optical-fiber technology was used by telecommunication companies and systems in different parts of the world. It was evolved to support mobile technology and the transmission of satellite information, data and voice messages throughout the world. With time, Corning became a global leader in the production of optical-fiber materials around the world. They became the pioneering entity from 1984 to 2000 where their revenue rose from $100 million to $900 million in the year 2000 (Miller, 2011 p1). However, the telecom bubble burst caused other forms of communication to take over from the fiber-optic technology that Corning had a monopoly over (Matthews, 2002 p445). This led to the quick decline of profits in Corning because they had invested a lot of their capital into controlling the fiber-optic market that they had a full grip on. This led to the decline of the company. There was the need for a quick turnaround in the company and its operations. This paper analyzes Corning as a business entity. ...
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