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LinkedIN Case - Research Paper Example

Again in the year 2008, the company adopted another strategy in order to provide active support to its worldwide users through collaborating with another popular networking website named Facebook under one common platform. Through the execution of this particular strategy, the company became much successful in showcasing various quality and effective applications that eventually attracted huge figure of users towards accessing the website (Yoffie, Slind and Achsaf 1-23). The success factors of the company, since the year of its inception are quite clear with apparent reasons. In this regard, the immense success of the company in the global market in a short span of time is largely owing to the stern approach made by the company towards ensuring a better professional interrelation and growth for every user. The prime intent of LinkediN can be viewed to provide advices to the users regarding their professional development such as seeking for good jobs. Moreover, the approach of the company towards providing greater value to its users further supported to attain immense success over several years (Yoffie, Slind and Achsaf 1-23). However, there are certain threats or risks that are inherent in the current strategies that execute by LinkedIn, hindering the growth of the company by a certain degree. Owing to its various predetermined strategies, LinkedIn mainly targets both companies and individuals as their customers. This might create immense risk for the company, as organizations become much unenthusiastic to work with the networks that have the association of external users. Hence, this sort of risk imposes unfavorable impact on the efficiency of the current strategies that execute by the company (Yoffie, Slind and Achsaf 1-23). QUESTION 2) A) With different approaches, LinkedIn has shown its limits of performing operational functions within a closed platform. Owing to the limits, the users of the company were unable to transfer their profile data to other sites. Additionally, the users were also unable to communicate with the users of other networks. Being on the walled garden i.e. closed platform, the users of the company were able to connect with people from other networks only by directly visiting to the company website and remaining much connected with the individuals belonging to other networks. With the help of this platform i.e. ‘The Walled Garden’, the company was able to control as well as to manage professional based networking activities of the users at large. On the other hand, open platform will enable LinkedIn to enhance its ability in integrating multiple systems. This will certainly allow the users to acquire their required information more easily. An open platform depicts that the company will get a wider user base for its network, further resulting in creating better solutions for solving problems. However, an open platform tends to augment complications in using the networks, which is an unfavorable prospect for both the users and the company itself (Yoffie, Slind and Achsaf 1-23). Hence, analyzing the advantages along with the disadvantages of both the platforms, it can be stated the company should go for open platform and expand its operations. QUESTION 2) B) It has been apparently observed that the popularity and the success of LinkedIn over the years are due to its unique offering of professional services to the users. However, with the appearance of various sites associated with social website like Facebook, the ...Show more
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LinkedIn Case QUESTION 1 LinkedIn Corporation is regarded as one of the widely recognized social networking websites for people in relation to their professional occupations. The company has acquired more than 200 million users since the year of its inception i.e…
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