Marketing Planning Report - Book Report/Review Example

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Marketing Planning Report

Companies are now planning strategies to increase the sustainability of their organization’s growth. The present report aims to identify the business drivers of Coca-cola retailer and prepare an effective marketing planning for future growth and development. 1.1 Company Coca-cola is an American multinational beverage company. The organization is involved in manufacturing, retaining and marketing of non-alcoholic beverages, syrups and concentrates. The headquarters of the company is in Atlanta, Georgia (“Our Company”). Often referred to as Coke, Coca-cola was touted as the most valuable brand in the world. The company was first introduced in the year 1886. However official foundations were laid in the year 1892 by Asa Griggs Candler (“History”). The current CEO of the company is Muhtar Kent (“Leadership”). The company boasts of more than five hundred brands and has spread all over the globe. On the basis of long term objectives and planning, the company has created a vision for 2020. ...
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Marketing Planning Report Contents 1.0 Introduction 3 1.1 Company 3 1.2 Products 3 2.0 Marketing plan 4 2.1 Current situation 4 2.2 New product Requirements 4 2.3 Projections 5 2.4 resources and capabilities of Coca-Cola 5 3.0 Relevant Audits 5 3.1 Pestle Analysis 6 3.2 Porter’s five forces 6 3.3 Value Chain analysis 7 4.0 Future Marketing planning 8 5.0 Barriers to marketing planning 8 6.0 Ethical issues in marketing planning 9 6.1 Consumer ethics 9 Works cited 11 Name of the of the Professor Course Number Date Marketing Planning Report 1.0 Introduction Focal point of any business strategy is to determine key resources and capabilities of a firm and how a firm can use its reso…
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