Individual news article analysis - Essay Example

Only on StudentShare

Extract of sample
Individual news article analysis

As a direct result of these dynamic shifts, the manner in which marketing has taken place and the manner through which firms seek to reach their clients has also changed precipitously from what it was merely a few years ago (Jones et al. 691). Accordingly, the following analysis will seek to detail the ways in which technological change has not only shifted the means of marketing and integration, but has fundamentally changed the ways that businesses promote themselves and engage with the consumers in the market (Holmes et al. 124). The article points to the fact that many firms have been unduely tempted to step away from traditional approaches and have begun to chase the allure of cheap and omnipresent forms of internet advertising; to include those linked to social media marketing. Although this can most certainly be an effective approach in engaging certain key demographics, the author warns that it must not supplant the approach that it utilized within the many other forms of marketing that have for so long helped to define the means by which businesses integrate with the consumers. ...Show more

Summary

The past few years had noted a dramatic increase with respect to the overall level of mobile devices that are used for purposes of business and pleasure throughout the world. The particular piece that was chosen for analysis within this brief summary is with regards to the October 18th article in Business Insider entitled “Platform Native Social Media Marketing”…
Author : feestkale
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Individual news article analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

Analysis of a Marketing News Story
In exchange of $250 million, Google is expecting to improve its advertising business. Basically, what Wildfire does it to make the different social networking sites like Linkedin, Facebook, and Twitter including all other online marketing campaigns available in a single website.
4 pages (1000 words) Essay
Individual Global Market Research Case Study Analysis
His architectural firm has been doing good for about six years now and until he realizes that the normalcy and the complacency is threatening its operations. He thus decides to extend the operations of his company’s operations to newer markets. The brain behind all these push for expansion is a very junior partner in the firm, Mitch Brooks.
5 pages (1250 words) Essay
Advantages of Monsanto
Answer 1 The key competitive advantage of Monsanto is that it has global leadership position in genetically modified seeds that significantly increase not only the quality and quantity of agricultural produce but also help to ward off weeds and crop harming insects.
4 pages (1000 words) Essay
Individual Marketing Analysis Paper
Market analysis comprehensively gives unbiased answers to some questions like; Who will buy a certain product, the price to be charged, the size of the market to be served, who else is offering similar product and at what cost, and what market constraints exist.
6 pages (1500 words) Essay
Individual Case Analysis
The recognition of precise sources of brand equity is imperative from the marketing point of view in order to bestow a valuable strategic function along with guiding the decisions regarding marketing aspect. Moreover, the understanding also facilitates managers to comprehend as well as focus on the facets that enable to steer their brand equity.
5 pages (1250 words) Essay
Individual case analysis
It also encompasses the name of a brand along with its symbol which evidently adds to or takes away from the value offered by a service or product to an organisation along with its consumers (Aaker, 1991). Brand equity starts its role in determining the worth of a product right from the time a customer decides to buy that product.
4 pages (1000 words) Admission/Application Essay
Kerrys cheestrings flavoured debuts: marketing news analysis
Kerry’s cheestrings flavoured debuts: marketing news analysis Name: Course: Tutor: Date: Introduction From a literal point of view, marketing can be defined as the promotion of consumer or other product types, pricing, advertising, branding and distribution networks.
3 pages (750 words) Essay
Market Article Analysis
Mobile Marketing is the new in-thing that has been creating ripples in today’s burgeoning digital era. It is a medium which provides a platform for communication and a channel which creates a bond between the brand and its potential prospects. Brian Fling quotes is his book that “Over 1.6 billion people have access to web through a mobile devise” (Fling, 2009).
4 pages (1000 words) Essay
Exam Question 2 Case Study: KidAYR Co.
Intensified stock market turbulence in the private sector- Kid AYR experiences intense growth and it is from the many retained profits it makes that it
3 pages (750 words) Coursework
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT