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Snow White Laundry & Drycleaners - Case Study Example

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Author : dickilyric

Summary

The firm that is analyzed in the paper is Snow White Laundry & Drycleaners. The paper presents services offered and the pricing strategy of the company; promotion and the situational analysis surrounding the business; market and competitor analysis; customer analysis and key issues in the business…

Extract of sample
Snow White Laundry & Drycleaners

This essay discusses that the presence of Snow White Laundry & Drycleaners in Sydney has been a welcome phenomenon over the past few decades. Established in 1990, the business has proved to stand the test of time as it is among the most outstanding businesses in the area. The reason behind its inception during that time was to provide a healthy environment through the provision of clean apparels. The business has a staff of 9-10 employees who work to serve the customers that are coming from that area, or visiting from other areas. The growth of the business is determined by the manner in which they advertise their products and services. One crucial area in the running of the business is the incorporation of technology in the company. Engaging actively with customers on most media fronts is what keeps the company on its toes. The management and sales strategies the business employs are among the most crucial aspects that assist in its management and governance. By engaging in all cleaning and laundry operations, the company has something to offer most of its customers. Laundromat and laundry services make it easy for customers to choose what they want, and go for it through different avenues. The conducting of different analysis in the environment where the business is situated provides the company with sufficient information as to what best suits the company. Issues that arise are addressed as the small number of employees and suppliers can be handled, unlike with bigger businesses. ...
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