Marketing - Assignment Example

Free

Extract of sample
Marketing

It’s GDP (PPP) Is $1.4 trillion which has seen a 2.5% growth. Per capital GDP is $40,541 and the foreign direct investment in the country is about $40.9 billion. Inflation is around 2.9% so needless to say the economic conditions are very good in the region. (Heritage, 2013) Social and Cultural Canadian people have a very strong sense of community and they have high participation in civic and volunteer activities. About 85% of Canadians reported that their sense of belonging to Canada is very strong or somewhat strong, showing that the sense of belonging to the sociocultural community in Canada is strong (Human Resources and Skill Development Canada, 2005). Technological Canada is seen as a technologically advanced nation with 79.2% of its population having internet penetration. Digital courts, cloud computing, facial recognition technology and other technological advancements are frequently used and developed. This shows that the environment is conducive for technological development. Industry There are many competitors in the portable toilet sector in Canada. Some of the more notable names include: PolyJohn Canada, Amot portable toilets and 5 peaks distributors (Panjiva, 2013). However there is still scope for internationalization and expansion into new markets. The portable toilet industry in Canada currently thrives due to the demand from the construction industry with 85% of its demand being from that sector. ...
Download paper

Summary

Environment Political and Economic Canada became a self-governing dominion in 1867 with ties with British Crown. The UN ranks Canada as one of the best countries to live in due to its high quality of life, stable and progressive political environment and its healthy economy…
Author : araynor
Download 0

Related Essays

Marketing Assignment
Precisely, population growth is inversely proportional to female wages. Scarcity of resource is the main cause of migration. Population growth leads to scarcity of resources or add pressure to existing resources leading to migration. The rate of rural-urban migration is directly proportional to population growth. Population growth also lowers per capita income of a country. This reduces the ability of the government to cater for the people. The pension scheme is one of the ways through which the government caters for its people. Population growth leads to low pension rates within a country....
3 pages (753 words) Assignment
Ryanair marketing strategies
According to the research findings Ryanair began its operations in 1985 with a single 15-seater plane, primarily a conventional airline from Dublin and Waterford in the Ireland Republic to London. During the initial years of operations, the airline faced significant financial challenges, which led to losses in the company. After an analysis of its marketing strategies, the company decided to re-launch in 1990/1991 as a “no frills”, low cost air carrier, replicating the business model of American Southwest Airline. Since then, price has been the integral marketing strategy of the company,...
10 pages (2510 words) Essay
Marketing, Assignment
Due to the maintenance of high quality in its food products, the company has grown quite popular in the bakery market in the UK and has consistently being awarded with a lot of prestigious awards both of national as well as international level.
...
29 pages (7279 words) Assignment
Contemporary marketing Assignment
With such keen interest in building a strong brand, two issues usually come up. One has to do with the components of a strong brand and the other has to do with ways of developing a strong brand (Farris et al., 2010). While customer loyalty is mainly described by what individuals do, brand loyalty usually is defined by the feelings and impressions of individuals (Dawes, 2009). A number of global brands can boast the kind of loyalty and passion shown by generations of certain companies like Disney. Disney Company is going to be the basis of this paper on which examples will be drawn on how the...
4 pages (1004 words) Essay
Marketing Assignment
Successful differentiation gives the firm a competitive advantage as customers will look at the products as superior and unique and can be achieved in various ways. This paper will first detail eight ways to differentiate product offerings, and then concentrate on packaging the product in a more creative manner and incorporating new functional features into the product or product innovation. Strategies for Product Differentiation One way to differentiate products is via product innovation by adding functions or features into a product and commanding a higher price (Trout & Rivkin, 2012: p 34)....
8 pages (2008 words) Essay
Marketing Assignment
Thus, pricing plays a central role in marketing. Grocery retailers are becoming the dominant player in the food chain in the United States (US) and in a number of other nations. Most likely the question is not whether retailers have the ability to influence to increase price, but rather the extent and the implication of that influence. Retailers adjust their pricing in response to the demand of the market along with cost factors. With these considerations, the paper intends determine the influence of pricing by different grocery retailers on consumers. WIDE VARIATION IN PRICING OF AN IDENTICAL...
3 pages (753 words) Assignment
marketing assignment
Hence, marketing of the contemporary business world has moved on towards engaging, motivating and satisfying customers with personal values orientation than product featuring in fragmented mediums (Kotler, and Keller, 2009). This basic criterion of customer orientation drives marketing in every industry (Doyle, 2002). For example, high competitive retail industry requires marketing tools will higher value proposition such as loyalty cards etc. On the other hand, the distinguished forest industry has also realized the importance of scope of marketing on different levels of products such as...
12 pages (3012 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!