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Essay example - The effectiveness of advertising

Undergraduate
Essay
Marketing
Pages 8 (2008 words)
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This essay describes what makes advertisement effective and successful. Advertising can be described as a paid non-personal communication done by an identified sponsor with the use of mass media in order to persuade and influence an audience to buy products manufactured by a company…

Extract of sample

This essay "The effectiveness of advertising" outlines characteristics of the successful advertising and BMW's campaign strategy. According to Ramalingam, et al (2006), effective advertisement’s can be characterized on the basis of two levels. The first level explains the need for the advertisers to satisfy consumer’s objectives by engaging them and delivering a relevant message. An effective advertisement campaign must incorporate both this characteristics in order to formulate a near perfect strategy. Effective advertisements are generally well executed. The main strategy of an advertisement campaign is to make sure that the details, the photography, setting, printing, and the production values are finely tuned. These characteristics are now the benchmark that has been set in the advertising industry. BMW’s campaign strategies are absolutely customer specific. With BMW group campaign BMW i, which is also known as “Driving the next movement”, the company is pioneering a new path towards a revolutionary change in automobile technology and the industry as a whole. They thrive for innovation and their vision for innovation is distinctively reflected in the ad campaigns designed by the company’s marketing management division. BMW group’s primary objective behind the BMW i campaign is to provide answers to the environmental and economical challenges that prevail in this changing world thereby satisfying the interest and curiosity of audiences towards the company’s products and services. ...
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