Situational Analysis of International or Global Marketing Environment

Situational  Analysis of International or Global Marketing Environment Essay example
Masters
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Marketing
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Marketing Evergreen Natural Grocers in Canada Name: Course: Professor: Institution: City and State: Date: Marketing Evergreen Natural Grocers in Canada Company Background Evergreen Natural Markets is a series of prosperous natural food retailers located in the Rocky Mountain region of the United States…

Introduction

Evergreen Natural Grocers deal with natural and inorganic products, and offers competitive prices while ensuring high quality services to customers. Evergreen Natural Markets is characterised by rapid growth, which can be confirmed by its twenty-three stores in nineteen locations in Colorado, Wyoming, and New Mexico. Evergreen Natural Grocers achieved total annual revenues amounting to $175 million and net income from investment of $4.3 million during the financial ending December 2012 (Doyle, 2012). Evergreen Natural Grocers has adopted an expansive strategy for growth. The company has identified a potential market in Canada for selling its products. Five Porter’s Analysis of the Canadian Market Threat of New Entrants The supernormal profits earned by the Evergreen Natural Grocers will attract the entry of new firms. Retail outlets such as Wal-Mart and Humana Inc. have began supplying natural foods and supplements in the Canadian market parallel to Evergreen Grocers. The profits earned by Evergreen Grocers will trend towards normal and finally fall to break-even in the long-run (Hemmings, 2011). Sources of threat of new entrants include economies of scale, product differentiation, easy access to distribution channels and lenient government policy. ...
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