Promotion Strategy Of Quaker Oats - Research Paper Example

Free

Extract of sample
Promotion Strategy Of Quaker Oats

The approach, combined cell phone texting facility, digital and static retail symbols and sampling the product within the outlet, which enabled Quakers Oats to attain, attach and connect with purchases and encouraging them to buy at above 80 tactically focused shopping hubs. Shoppers were supposed to get a message on their phones which state ’20 per cent off Quakers Oats’ along with making them aware that they can attempt the oats in a “Coles” outlet that is conducting the campaign. As the shoppers walked through the shopping hubs, the “Quakers Heaps of Fruit Oats” promotion on digital and static sections would offer a 2nd chance to get to the consumers before they are provided with the opportunity to experience the “Heaps of Fruit Oats” in the Coles outlet (retailbiz.com.au 2013).
Recently, in November 2013, Quaker Oats supported a movement named as “Movember”, with the objective of increasing attentiveness towards the health related issues of men. The movement is a nationalized charitable trust of the U.S.A. It encourages the male population to develop mustache throughout the month of November. Larry, the familiar face of the adored brand, “Quaker Oats” which has supported its consumers for over 135 years, is eliminating the razor from his daily lifestyle. Instead, he is focusing on growing a white mustache for the movement. Furthermore to support the cause the firm is donating USD 25,000. This attempt would surely add more fans to the brand’s already existing list of admirers. ...Show more

Summary

Promotion is an integral part of the marketing program of a firm. The report "Promotion Strategy Of Quaker Oats" discusses the various promotional strategies devised by Quaker Oats to make the people more and more aware of its wide product range as well as their own health…
Author : brucepurdy
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Promotion Strategy Of Quaker Oats"
with a personal 20% discount.
Grab the best paper

Related Essays

International Marketing
According to the research findings international business diversifications are very important for any country’s micro and macroeconomic level. It will help to maintain the equilibrium state of balance of trade in macro level and to get achievement in economies of scale in micro level. That is why organizations have been increasingly trying to extend their operations into international markets.
10 pages (2500 words) Essay
Marketing - A Research Proposal
It strengthens the bond between organizations and general public. It is an ongoing process which have adverse effects if slows down. This report will illustrate a review on marketing and the debates that have changed the scope of marketing. This research proposal includes text analysis that is the supporting part of the research aim.
5 pages (1250 words) Literature review
Consumer Frugality
As the author of the essay stresses, the recent and persistent economic downturn has led to most of the consumers becoming very frugal because of the uncertainty surrounding economic conditions. Admittedly, frugal consumers have a number of common traits which include low buying behavior, less appetite for material things, and prefer repairing.
4 pages (1000 words) Essay
Topic in Instruction
4 Reference 6 Bibliography 6 Why is the internet a particularly good promotional medium for Harley-Davidson? The internet has been acting as one of the most popular means of promotion for many brands and one such brand is Harley Davidson. The internet provides new means for advertisers in order to communicate with the consumers.
3 pages (750 words) Essay
Topic in Instruction
The company website of cowgirl chocolate itself can process the promotional target of the company. The top management of the company only has to increase the advertising through the website. Moreover they can do social media marketing or marketing the products through search engines like Google, Yahoo or Ask.com.
3 pages (750 words) Essay
MARKETING RESEARCH PROJECT in HRM topic COMPANSATION AND BENEFITS COWAY COMPANY SINGAPORE
Conclusion 11 4.1 Conclusion summary 11 4.2 Further research opportunities 12 4.3 References 13 Bibliography 15 3. Research Methodology 3.1 Research Design A research design is a blueprint for carrying on an investigation with maximum control over the variables that might influence the validity of the outcome of the study (unisa.ac.za, n.d.).
12 pages (3000 words) Assignment
Factors Of Influence On Retail Trade
According to the reports based on IGD, the UK grocery market has been steadily increasing and is expected to grow even more in the coming future (Varley and Rafiq, 2004). The total grocery market has shown an increase from 163.6bn Pounds in 2012 to 169.7bn Pounds in 2013 i.e. 3.7% increase from the previous year.
8 pages (2000 words) Essay
Criticise my "friends" business idea....its not really a topic, there is no topic as such
It has been proposed in the case study involving biohacking that the “friend” is seeking to target a wealthy 20-30 year old female market segment utilising a chain of tattooing organisations as an appropriate channel. There does not appear to be ample evidence for this marketing strategy that identifies the demand patterns for this particular market segment, thus it would make targeting the wealthy 20-30 year old segment quite difficult.
8 pages (2000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT