Promotion Strategy Of Quaker Oats - Research Paper Example


Extract of sample
Promotion Strategy Of Quaker Oats

The approach, combined cell phone texting facility, digital and static retail symbols and sampling the product within the outlet, which enabled Quakers Oats to attain, attach and connect with purchases and encouraging them to buy at above 80 tactically focused shopping hubs. Shoppers were supposed to get a message on their phones which state ’20 per cent off Quakers Oats’ along with making them aware that they can attempt the oats in a “Coles” outlet that is conducting the campaign. As the shoppers walked through the shopping hubs, the “Quakers Heaps of Fruit Oats” promotion on digital and static sections would offer a 2nd chance to get to the consumers before they are provided with the opportunity to experience the “Heaps of Fruit Oats” in the Coles outlet ( 2013).
Recently, in November 2013, Quaker Oats supported a movement named as “Movember”, with the objective of increasing attentiveness towards the health related issues of men. The movement is a nationalized charitable trust of the U.S.A. It encourages the male population to develop mustache throughout the month of November. Larry, the familiar face of the adored brand, “Quaker Oats” which has supported its consumers for over 135 years, is eliminating the razor from his daily lifestyle. Instead, he is focusing on growing a white mustache for the movement. Furthermore to support the cause the firm is donating USD 25,000. This attempt would surely add more fans to the brand’s already existing list of admirers. ...
Download paper


Promotion is an integral part of the marketing program of a firm. The report "Promotion Strategy Of Quaker Oats" discusses the various promotional strategies devised by Quaker Oats to make the people more and more aware of its wide product range as well as their own health…
Author : brucepurdy
Download 0

Related Essays

Marketing - A Research Proposal
The objective of this research is to gain an understanding of marketing, core activities of marketing, and its effective usage. 2) What are the main debates in this area? This proposed research aims to focus on the concept of marketing, the main debates that exist in the marketing subject area such as manipulative marketing which attempts to hide flaws in the quality of a product, internationalization, and globalization affecting the scope of marketing, and the debate regarding principle of AIDA (Awareness, Interest, Desire and Action) (AIDA, 2012) being universally applied to all markets,...
5 pages (1255 words) Literature review
Consumer Frugality
According to a survey study conducted by Booz & Company on 2,000 consumers in the U.S., there is an emergence of frugal consumers. This is mainly because of the recent recession that has shaped their consumption behavior. It is expected that such consumption behavior will persist in the future even as there are reports that the U.S. is recovering from the recession (Zavestoski, 2002). Therefore, marketers have identified a market segment consisting of frugal consumers and are making efforts to attract such customers.
4 pages (1004 words) Essay
Topic in Instruction
One reason why internet is a good promotional tool for Harley Davidson is that since the brand has a community with hundreds and thousands of customers, it will be able to reach out to the existing and potential customers through internet. The Harley Davidson site tries to accomplish interactions through e-community. Harley Davidson conducts events all through the country and it is through the internet that the brand members and other Harley riders get to know about the events. The range of people accessing the Harley sites is considerably high as compared to the offline stores. It is through...
3 pages (753 words) Essay
Topic in Instruction
In order to do this kind of advertising practices cowgirl has to link their company website to the mentioned search engines. The behavior of consumer is changing rapidly in this modern era of globalization. After the Second World War due to globalization the attraction of people is changing towards the advanced technology. Moreover by the website advertising strategy company can target a mass number of customers. This strategy will lower the advertising cost of the products of cowgirl chocolate as the company has to invest lees in this total page of commercial than the print media marketing...
3 pages (753 words) Essay
It is the plan that defines how, when and where from the information is to be collected and how it should be analyzed. Research design is different from the concept of Research data collection (, n.d.). Research Design mainly discusses which sources have been used in conducting the study. Various Research designs are- 1. Historical Research Design - It uses primary and secondary sources. Lots of qualitative data sources are required in this case. 2. Case and Field Research Design – It is useful when limited information is available for a study. Observation is a great tool for such...
12 pages (3012 words) Assignment
Factors Of Influence On Retail Trade
Whilst Tesco has issues in almost each part of its operations, its greatest competitor Sainsbury's revealed an advanced move towards growth in sales by the means of “quality and service” (Gottdiener, 1998). Sainsbury successfully exchanged blows with its rivals like Asda and Tesco. Justin King, the chief executive of the firm stated that the success of Sainsbury primarily rooted from its excellent service quality and from the superior quality self-brand products. The firm has strongly protested against the "Price Promise" ad program of Tesco. According to Sainsbury, The program receives...
8 pages (2008 words) Essay
Criticise my "friends" business idea....its not really a topic, there is no topic as such
For instance, the case study illustrates that there are only thousands of people worldwide that have sought these biohacking magnetic implants. Thus, there is an indication that it could be problematic to gain considerable demand. This is not advantageous for the marketing entity in the provided case study. It might be more advantageous for the friend in the case study to, first, consider a more mass market strategy in order to gain the attention of consumers that would appreciate these magnetic implants. The provided case study is limiting the marketer to a niche market which could also limit...
8 pages (2008 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!