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Promotion Strategy Of Quaker Oats - Research Paper Example

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Promotion Strategy Of Quaker Oats

The approach, combined cell phone texting facility, digital and static retail symbols and sampling the product within the outlet, which enabled Quakers Oats to attain, attach and connect with purchases and encouraging them to buy at above 80 tactically focused shopping hubs. Shoppers were supposed to get a message on their phones which state ’20 per cent off Quakers Oats’ along with making them aware that they can attempt the oats in a “Coles” outlet that is conducting the campaign. As the shoppers walked through the shopping hubs, the “Quakers Heaps of Fruit Oats” promotion on digital and static sections would offer a 2nd chance to get to the consumers before they are provided with the opportunity to experience the “Heaps of Fruit Oats” in the Coles outlet (retailbiz.com.au 2013).
Recently, in November 2013, Quaker Oats supported a movement named as “Movember”, with the objective of increasing attentiveness towards the health related issues of men. The movement is a nationalized charitable trust of the U.S.A. It encourages the male population to develop mustache throughout the month of November. Larry, the familiar face of the adored brand, “Quaker Oats” which has supported its consumers for over 135 years, is eliminating the razor from his daily lifestyle. Instead, he is focusing on growing a white mustache for the movement. Furthermore to support the cause the firm is donating USD 25,000. This attempt would surely add more fans to the brand’s already existing list of admirers....
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movement is a nationalized charitable trust of the U.S.A. It encourages the male population to develop moustache throughout the month of November. Larry, the familiar face of the adored brand, “Quaker Oats” which has supported its consumers for over 135 years, is eliminating the razor from his daily lifestyle. Instead he is focusing on growing a white moustache for the movement. Furthermore to support the cause the firm is donating USD 25,000. This attempt would surely add more fans to the brand’s already existing list of admirers (Grocery Headquarters 2013). During 2011 the company expanded its product range to entice more consumers and therefore it introduced several eating occasions. The range of “Healthy Breakfast” made the consumers to get indulged into various types and flavors of snacks. The promotional campaign had been named as “Oat So Simple” which focused mainly on the children of various ages who usually skipped their breakfast and make the parents worry about their health. Many people were not aware of the parent brand and therefore the promotional program aimed at making the general public aware of the parent brand of Quaker Oats i.e. PepsiCo. According to the group marketing director, Patrick Kalotis, “ “At PepsiCo, cereals and juices are squarely focused on the health agenda and so Oat So Simple is still positioned to deliver a healthy breakfast or snack with whole oats” (Baker 2011). The brand puts emphasis on its young consumers who are relatively more aware than their parents about the significance of healthy eating due to the large scale exposure to broadcast and online media. The company stated that
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Summary

Promotion is an integral part of the marketing program of a firm. The report "Promotion Strategy Of Quaker Oats" discusses the various promotional strategies devised by Quaker Oats to make the people more and more aware of its wide product range as well as their own health…
Author : brucepurdy
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