StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Term Paper example - Global Marketing Final Project on Pantaloons LTD - India's largest fashion retailer

Only on StudentShare
Masters
Term Paper
Marketing
Pages 25 (6275 words)
Pantaloon Retail is India's largest retailers that are presently operating in multiple retail formats in various segments. The company has its headquarters in Mumbai, India. The focus of the company is to mainly gain customer trust through innovative offerings, high quality products and reasonable pricing. …

Extract of sample

Pantaloon is one of the key players in the Indian retail market. The company has a well establish retail chain and a well planned distribution channel around the country. This is moment when the company can think about global expansion. This study would analyze the retail environment conditions of three African countries, namely Ghana, Kenya and Angola for preparing an expansion plan for Pantaloons, in Africa. The initial focus would be on the launching the food section of Pantaloon called Food Bazaar. For this it is very important to do proper screening and evaluate the potentials of the Food Bazaar in retail market of these countries to identify the most suitable market. The screening and evaluation of the markets can be done by analyzing and monitor the international market. The retail sector in Kenya has shown positive progress since the last few years. In 2011, the growth in the wholesale and the retail sector has being about 7.3 percent, which was more than the manufacturing, agriculture, transportation or communication sector. The revenue generated by the retail sector was about 18.5 percent. Though the retail sector is developing in Kenya, yet they require some set of retail development guidelines or policies to sustain this growth. The retail market in Kenya is becoming overcrowded with new retail chains. ...
Download paper
Not exactly what you need?

Related papers

Development proposal for UK Fashion footwear retailer
There are substitutes within the UK for retail shops for footwear that Light Feet Ltd must be aware of. A list of the footwear retailers in the UK that would be substitutes for Light Feet Ltd’s substitutes are listed below. 1. Wynsors World of Shoes 2. BananaShoes 3. Barrats 4. Schuh 5. Daniel Footwear 6. Jones Bookmakers Key Note (2012, p. 1) points out that the UK footwear market demonstrated…
11 pages (2761 words)
Global Marketing Strategy. Project Shakti.
Still, it is undeniable that unless a business is a monopolist, it will have to face competition in the market. As a result, a market will always consist of many business organizations competing for the same customers and the same profit making opportunities. Therefore, it is the duty of the management of the organization to device strategies and mechanisms that it can use to be ahead of its…
4 pages (1004 words)
Fashion Retail Marketing
The present report aims to identify the key macro and micro factors affecting Very online retailer. Very is one of the newest launches on Shop Direct, which is one of the top online retail brands in UK. This online retail brand has emerged as one of the favourite destination for youngsters, looking for fashionable and affordable brands. This report analyses the brand value and the strategies…
18 pages (4518 words)
Final Project For Marketing
It is of utmost importance to "know" the product that one wishes to sell (Marketing Yourself Assignment, pg 4) so that an effective and clear image of it can be shown easily to the potential employers and buyers. In this case, the product that is up for sale to the market is myself. How to demonstrate that I know myself as a product means that I must carry out an introspective and reflective…
5 pages (1255 words)
International Marketing Project 1/5 final
Of course there is no marketing without brands being in place. In the context of international marketing communication, brand communication refers to the initiative adopted by organizations to popularize their goods and services among the final users. All these aspects work hand in hand to achieve maximum cost effectiveness and increase sells. In the current competitive economic globe, development…
8 pages (2008 words)
International Marketing Project 2/5 final
Diversity is a key player in international marketing because the world today is so dynamic that the marketplace is ever evolving. With embracing cultural diversity, consumers of varying cultural and socio-economic backgrounds are catered for in terms of their preferences and needs. As international marketers become more diverse through the way they promote goods and services as per the customs,…
8 pages (2008 words)
An E-fashion Retailer Analysis
The essay "An E-fashion Retailer Analysis" presents an overview of different companies strategies for their online sales. …
10 pages (2510 words)