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Global Marketing Final Project on Pantaloons LTD - India's largest fashion retailer
Pages 20 (5020 words)
Global Marketing Final Project on Pantaloons LTD - India's largest fashion retailer Table of Contents 1.Background 5 2.Screening and Evaluation of the Potential International Market 6 a. International Market Intelligence 6 i.Market Research 7 ii.Gathering Information 8 b.
ons 22 iii.Message and Media 23 iv.Sales Promotion Decisions 23 v.Personal Selling and the Sales Force 23 d.Pricing Strategies 24 i.Objectives 24 ii.Determinants of Foreign Pricing 24 iii.Setting the Pricing Policy 24 iv.Foreign Exchange Influence 24 10. Marketing Plan 25 a. Business Plan 25 b. Implementation 25 i.Action Plan 25 ii.Organization 26 iii.Control 26 References 26 Bibliography 28 1. Background Pantaloon Retail is India's largest retailers that are presently operating in multiple retail formats in various segments. The company has its headquarters in Mumbai, India. The focus of the company is to mainly gain customer trust through innovative offerings, high quality products and reasonable pricing. The company serves customers in about 85 cities and 60 rural places in India. Pantaloon has more than 15 million square feet of retail space in the country. Pantaloon Retail is a company of the Future Group. The company operates through many retail formats. ...
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