Marketing Analysis Report

Marketing Analysis Report Essay example
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Marketing Analysis Report-Air Canada Student’s Name Grade Course Tutor’s Name (28th, Oct. 2013) Marketing Analysis Report-Air Canada Introduction Air Canada is the largest airline in Canada which was founded in 1936, offering both scheduled and chartered flights to many countries in the world, recently standing at 178 countries (Yerema & Leung, 2013).


The company offers a range of products, in the form of flight transport services to passengers worldwide, both from Canada to different parts of the world, and vice-versa. The company products solve a range of individual, organizational and societal problems, through offering schedule flights to individuals who are seeking to travel to different destinations of the world, thus solving a societal problem. It also offers other individualized services such as cargo services to individuals and organizations dealing in the cargo business (Mills, 2006). The company also offers specialized Air Canada Jazz and Air Canada Jetz specifically for organizations and some individuals who would want to experience flexible departure and arrival time, and who cannot fit into the normal scheduled flight timetable. The individuals or organizations using this service are granted privacy, security and convenience, while also being granted customized services (Yerema & Leung, 2013). It also offers vacation services courtesy of Air Canada rouge, specifically for leisure purposes, through chartered flights to over 200 different leisure destinations worldwide. Another product offered by the company is the Air Canada Express, connecting over 90 Canadian cities (Milton, 2004). ...
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