Buyer Behaviour : Summative Assignment

Buyer Behaviour : Summative Assignment Essay example
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Buyer Behavior – Summative Assignment Table of Contents Buyer Behavior – Summative Assignment 1 Table of Contents 2 Introduction 3 Aims and Approaches of the Campaign 3 Perception of the Campaign 5 Buyer Process 6 Involvement Levels/Risk Perception 6 Marketing Mix Elements 7 Product 7 Pricing 8 Place 8 Promotion 8 Critique and Recommendations 9 Conclusion 10 References 11 Introduction An advertising campaign is a chain of commercial messages that is shared to the public for representing a single marketing theme or an idea.


In relation to this particular ad campaign, the study will specifically highlight the target consumers, services offered, the location of the campaign, the timing of the launch and various other factors. Aims and Approaches of the Campaign Whenever an ad campaign is launched by a company, it marks certain factors related to marketing expansion. This factor also provides new opportunities for the target consumers to enjoy new variances and options pertaining to the products and services of a particular company. Behind every ad campaign there are certain aims and objectives. Correspondingly, the ad campaign of British Airways possesses certain aims and certain approaches behind it. As British Airways’ main service areas represent the airline services, its main priority lays on delivering the best flight services to the passengers. The particular campaign launched by the company i.e. ‘To Fly. To Serve’ advertising campaign’s broad aims comprise making the travelling experience of customers a very friendly one. ...
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