The study encompasses the role of branding, a brief overview of the products and services offered by the company, the target audience of the company and the importance of branding for the organization. Branding has been playing an important role in organization’s success for over decades. Branding is the process through which an organization differentiates its products and services from the competitors while changing the perception of customers towards the brand. The ability to create awareness regarding the brand has eventually resulted in significant increase in sales. In earlier years, the offerings of organizations to the customers were merely taken as a product. With the help of branding, organizations have provided meaning and reason for existence to their products through the use of branding. With the passage of time, branding has become more of a promise of quality and reputation. The concept of branding encompasses everything about an organization to help customers in the market to create a positive perception regarding the company as well as the products offered by it. In the today’s constantly changing competitive environment, organizations are at war with one another in terms of attracting customers to purchase their products over others. Organizations have acknowledged the importance of branding to promote recognition of the products and services offered. If an organization focuses entirely on being a quality provider, this reflects that the organization encourages repeat business. Quite frankly, customers are quite busy to earn their living due to which they tend to adhere to brands that are known to them i.e. familiarity. This means that if a customer recognizes and remembers a brand used in earlier days or months, he/she will most likely choose the product or service again. The most important thing about branding is that it helps an organization to stand out from the crowd. This clearly means that branding helps an organization to differentiate the products and services offered by the organization. By thinking outside the box, organizations have witnessed significant opportunity to attract the customers in the market, while ensuring that the customers will never forget the products and services primarily because of the utmost accomplishment of desires and needs. On the other hand, branding has helped organizations to market their businesses more efficiently. Through effective marketing, the opportunity to attract potential customers will significantly increase as they will already know about the brand along with the benefits that products and services can offer to the customers. This clearly reflects that branding can help an organization to motivate the customers and potential customers to purchase the products and services offered without taking into account other products and services in the market.
The objective of this assignment is to evaluate the importance of branding in the constantly changing market environment. The basis of this study is to understand how organizations tend to differentiate themselves even after offering similar products in the marketplace…
Both macro and microeconomic factors affect the market environment. Macroeconomic factors affecting the market environment are the demographic, natural, economic and social factors. Macroeconomic factors affecting the market are short-term factors. Nintendo is one of the most successful companies as far as video games are concerned.
A change is actually determined by multiple factors. Sometimes it is the economic situation in the country, social instability or the usual rise in the population. These are the independent factors that cause the business to change its current picture and mend it to fit perfectly in that upcoming situation to survive in the market.
One of the ways of achieving this is through effective branding of a company’s products. From the case study Fairy’s brand, some of the aspects of the importance of branding can be seen despite the competitive forces in the picture. One of the biggest importance of branding is gaining market share and creating an advantage over the competition.
The research essay will compare the strategies of Juicy Couture Company with other organisations of similar industry and evaluate the future strategic directions of the company. The current era of business is often dubbed as the era of massive turbulence and instability. The bargaining power of buyers reached to an inconceivable extent.
Today, William Hill relies chiefly on an efficient technology innovation system and online services. This is one of the most important infrastructure requirements, which is essential for the expansion of opportunities and plays an important role in making or breaking the competitive positioning.
It is expected that the implementation of these initiatives and recommendations will lead to effective promotion and positioning of the product and the company will be able to achieve its sales target.
The changing market environment has given rise to the needs of updated information more than ever in the past.
“Organizations must change because their environments change”. The changing times have made the businesses more competitive, thereby making it obligatory for them, as well as for the working force to become more flexible and swiftly adapt to the changing technologies and work environments.
Architecture is defined as a strategic relationship existing between the varying brand levels that support the business objectives and strategies used to ensure that brand equities are reciprocally retained
Sales promotion activities are often classified into either trade promotions or consumer sales promotions (Davis 169). Consumer sales promotions are activities, majorly advertisements that are used to make the consumers aware of specific products thereby drawing their attention to purchasing the products or services.
Since the beginning of the business operation Mr. Colgate wanted to boost customer health and provide products that could enhance the quality of their lives (Sekar, 2008). For almost two decades, the Colgate-Palmolive persisted with the same
12 pages (3000 words)Essay
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