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Introduction In today’s competitive landscape, it has become critically important for organizations to communicate its message with the target audience along with the variety of stakeholders. To deliver consistent message to a variety of stakeholders, organizations tend to utilize marketing communication…
Second, shorten the sales cycle so that the organization can be provided with immediate cash (Smith and Zook, 2011). The objective of this assignment is to evaluate the importance of branding in the constantly changing market environment. The basis of this study is to understand how organizations tend to differentiate themselves even after offering similar products in the market place. The study encompasses the role of branding, a brief overview of the products and services offered by the company, the target audience of the company and the important of branding for the organization. Role of Branding Branding has been playing an important role in organization’s success for over decades. Branding is the process through which an organization differentiates its products and services from the competitors, while changing the perception of customers towards the brand. The ability to create awareness regarding the brand has eventually resulted in significant increase in sales. In earlier years, the offerings of organizations to the customers were merely taken as a product. With the help of branding, organizations have provided meaning and reason for existence to their products through the use of branding. With the passage of time, branding has become more of a promise of quality and reputation. ...
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