Key Marketing Issues Facing Gillette Indonesia. - Case Study Example

Only on StudentShare

Extract of sample
Key Marketing Issues Facing Gillette Indonesia.

1). The company sought to satisfy its domestic and export market. As such, the company manufactures high quality razor blades and shaving systems (Quelch & Bartlett 2006, p. 360). Its target market includes adult urban males who include the working class and college students who manifest western grooming habits (Kanter & Dretler 1998, p. 60-68). However, the company faces immense competition from Tatra, Tiger, and SuperNacet companies that manufactures low-end double-edged blades (Harvard Business School 1998, p. 1). Gillette Indonesia operates in developing countries (Ricardo-Campbell 1997, p. 59) and hence records immense growth from the population and prosperity in Indonesia where shaving is relatively new. The company is already planning to implement a sales price increase (Sarah Ellison & Forelle 2005, p. 1). However, Indonesians only shave 4-9 times in a month. Subject to the fact that the incidence of shaving is relatively low in Indonesia, Gillette Indonesia is having problems in meeting its growth targets. Gillette must consider raising the awareness on shaving and personal grooming to improve the frequency of shaving, to support Gillette’s sales increase. Situational Analysis Gillette Indonesia seeks to grow and satisfy its domestic market as well as its export targets in developing nations. ...Show more

Summary

Indonesia has a large poor population living in the rural areas and a small wealthy population living in the urban areas. Gillette is an international company and a world leader razor and blades for shaving men. Gillette entered Indonesia in 1971and established a wide market presence…
Author : myramaggio
Save Your Time for More Important Things
Let us write a custom case study on your topic
"Key Marketing Issues Facing Gillette Indonesia."
with a personal 20% discount.
Find out more

Related Essays

Social Networking Marketing
Marketing on social networking or social media platforms has its own advantages because of the uniqueness offered by the internet (Keller and Berry, 2003). It is much easier to judge the effectiveness of a marketing campaign as well as ensure its reach to a very high population.
15 pages (3750 words) Essay
Contemporary issues in marketing: Case of Apple Inc.
The study presents some benefits of the effective marketing that include increase in the market share, market penetration, ability to communicate a change in the product line, achievement of market dominance, achievement of competitive edge, and increase in the awareness among the customers about the products of the company.
10 pages (2500 words) Essay
Contemporary Issues In Marketing
The author discusses the strategies in marketing and clears out that for companies to be successful in the current marketing environment, they should consider the vital roles of their consumers, employees and other stakeholders. They have to ensure that ethical issues are appropriately addressed during the operations of a company.
10 pages (2500 words) Essay
Gillette: Maintaining Dominance in the Global Razor Market.
The success of Gillette in the razor market has continued over the years. After continuing with the dominance in the market for several years the market of Gillette started taking a dip as Wilkinson Sword Schick emerged. In view of the competition from Schick, Gillette adopted the strategy of innovation and introduced a wide range of products in the market including some products in the wet shaving market which proved significant in re capturing their market share.
11 pages (2750 words) Assignment
Issues and Challenges Facing Retailing
Almost all the traditional retail stores have developed their virtual platforms on the Internet so that they remain competent and ahead of their rivals. The challenges faced by the online retailers have to be resolved so that they can earn a good amount of revenue stream.
12 pages (3000 words) Article
Contemporary Issues In Marketing
Marketing mix management deals with matching of resources of the organization with largely profitable marketing prospects (Ramesh, 2008; Koekemoer, 2004). The main aim of the marketing manager is to present the marketing mix to the customers or the potential customers as a coordinated entity.
10 pages (2500 words) Essay
Key Words in Marketing
Following the Industrial revolution and subsequent industrialisation of countries, however, the companies and consumers grew more and more distant, owing to quicker manufacturing techniques, complex organisational hierarchy and employee-maintained distribution channels.
8 pages (2000 words) Essay
Marketing Mix
These variables are; product, price, place and promotion (Ferrell, 2010). Products serve to be the first variable in the marketing mix. Every organization must make product decisions first before making any marketing plan. Product can usually be divided
5 pages (1250 words) Research Paper
Robinson-Patman Act
It is meant mainly to producers of goods and services engaging in price discrimination. The enactment was informed by the then chain stores practices which allowed them to purchase goods and offer services at lower prices than other retailers. The enactment was an
1 pages (250 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT