Marketing Techniques for Grad Show Interior Design Institutional Affiliation Marketing Techniques for Grad Show Interior Design Marketing is a salient part of a business success. Interior Resource design Agency (2013) reports that in order for businesses to success, other people must know of the existence of the business and the things that the business provides…
The marketing strategy adopted must be in tandem with the business plan. This discourse seeks to explore the best marketing strategies that the interior Grad Show can employ in marketing its interior design projects. To begin with, the world has witnessed rapid technological advancement over the past few decades. The technological advancement has particularly impacted on the way people receive information. Today many people rely on the television, the internet, and radio as the main source of information. Therefore, interior designers must take advantage of technology to reach out to people from all over the world. However, the first thing that interior designers must know is that pictures of projects that had been done before, during and after the construction are of great interest to the audience to whom the interior design is being marketed. The audience at the expo would want to know the designers sense of style and capabilities. Most prospects today search for such information using Google Image to find the design example for comparison (PRK, 2013). Therefore, the first thing that Grad Show interior designers will employee to market its works is to begin by creating an account on various social media networks. It will be appropriate to begin by creating a Facebook, Twitter, and Linkedin accounts. However, it will also be advisable to consider You Tube, Houzz and Pinterest, as well as the SlideShare. The designers will use these social media platforms to search for the competitors in the market using keywords such as #interiordesign on the Twitter and searching the company name on Facebook. These sites will give the designers a good platform of where to see the actions of competitor interior firms. It would be crucial to pay much attention on those interior design businesses that excel to see the style and how frequent the posts on each channel (Du Sautoy, 2009). The designers will also have a closer look at what they normally do to keep into contact with their clients. This will be helpful in telling those things that can work and those that are likely to fail. The use of social media as a marketing tool will be so beneficial to the business because it will drive prospects to the company’s website (Interior Resource design Agency, 2013). The good thing with the use of social media as a marketing tool is that it works well in tandem with the traditional ad techniques to produce ‘top-of-funnel’ sales interest (Du Sautoy, 2009). Since each network has etiquette, the designers will have to learn and follow all that which is required. The Grad Show will have to be clear about the goals it intends to accomplish and think of social media as a powerful tool in its marketing plan. It will be very crucial for Grad Show interior designers to come up with a website that has landing pages developed to capture leads that are flowing from the social media posts (Conway, 2012). These pages normally work best when they have peculiar offer in the network in the form of free download to teach the company’s prospects. The designers will ensure that downloads contain important information that be of help to the designers prospects. The social media-marketing plan to be adopted must also have unrestricted means of sharing and posting portfolio of the works already produced by the designers. Videos will also have to be created ...
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