The marketing strategy adopted must be in tandem with the business plan. This discourse seeks to explore the best marketing strategies that the interior Grad Show can employ in marketing its interior design projects. To begin with, the world has witnessed rapid technological advancement over the past few decades. The technological advancement has particularly impacted on the way people receive information. Today many people rely on the television, the internet, and radio as the main source of information. Therefore, interior designers must take advantage of technology to reach out to people from all over the world. However, the first thing that interior designers must know is that pictures of projects that had been done before, during and after the construction are of great interest to the audience to whom the interior design is being marketed. The audience at the expo would want to know the designers sense of style and capabilities. Most prospects today search for such information using Google Image to find the design example for comparison (PRK, 2013). Therefore, the first thing that Grad Show interior designers will employee to market its works is to begin by creating an account on various social media networks. It will be appropriate to begin by creating a Facebook, Twitter, and Linkedin accounts. However, it will also be advisable to consider You Tube, Houzz and Pinterest, as well as the SlideShare. The designers will use these social media platforms to search for the competitors in the market using keywords such as #interiordesign on the Twitter and searching the company name on Facebook. These sites will give the designers a good platform of where to see the actions of competitor interior firms. It would be crucial to pay much attention on those interior design businesses that excel to see the style and how frequent the posts on each channel (Du Sautoy, 2009). The designers will also have a closer look at what they normally do to keep into contact with their clients. This will be helpful in telling those things that can work and those that are likely to fail. The use of social media as a marketing tool will be so beneficial to the business because it will drive prospects to the company’s website (Interior Resource design Agency, 2013). The good thing with the use of social media as a marketing tool is that it works well in tandem with the traditional ad techniques to produce ‘top-of-funnel’ sales interest (Du Sautoy, 2009). Since each network has etiquette, the designers will have to learn and follow all that which is required. The Grad Show will have to be clear about the goals it intends to accomplish and think of social media as a powerful tool in its marketing plan. It will be very crucial for Grad Show interior designers to come up with a website that has landing pages developed to capture leads that are flowing from the social media posts (Conway, 2012). These pages normally work best when they have peculiar offer in the network in the form of free download to teach the company’s prospects. The designers will ensure that downloads contain important information that be of help to the designers prospects. The social media-marketing plan to be adopted must also have unrestricted means of sharing and posting portfolio of the works already produced by the designers. Videos will also have to be created
Marketing Techniques for Grad Show Interior Design Institutional Affiliation Marketing Techniques for Grad Show Interior Design Marketing is a salient part of a business success. Interior Resource design Agency (2013) reports that in order for businesses to success, other people must know of the existence of the business and the things that the business provides…
In the first part of the paper I will cover the lessons learned in the last three weeks including what happened during the simulation, the types of decisions that I was asked and discuss the results of those decisions. The first lesson that I learned pertained to a sampling universe and how it should be established.
Significant differences are apparent in the management structures of the two companies. The concept of statistical analysis is alien to Company W’s management, but the norm at WidgeCorp. The two companies are to merge their management approaches in a year’s time, and both are to employ factor analysis to analyze data.
Though some of the challenges into penetrating new international markets may be based on regulatory measures in the markets, a large number of challenges are derived from the organizations, their processes, and their production environments. Such includes managerial, organizational, and technological factors (Kumar and Addie, 2006).
Further, information can be used to assess marketing actions that can be beneficial to the organization and to monitor the marketing performance. In addition, information can be important in the decision making development to the company. Research in marketing concept involves the generation of information useful in the process of decision making (Wren, Stevens & Loudon, 2006).
According to World Fact Book, the total number of internet users as of 31st December, 2011 were 2,267,233,742. The stats even show that during the year 2000, the total number of internet users were only 360,985,492 (internet world stats, 2012). This shows that the total number of users within a period of eleven years increased by 528.1%.
A business organization’s financial accomplishment is dependent on discreet efforts of marketing in conjunction with accounting, operational, and other duties of the business. Marketing depends on bringing together four components: recognition, choice, and product development: price determination of the product: choosing a channel of distribution to reach the location of the client: and formation and realization of a strategy of promotion.
The focus of the report is to show via any organization what marketing is, how this organization uses marketing strategies and techniques, why marketing is essential to Hennes & Mauritz AB and how its use of marketing has changed and will change in the future.
The tremendous growth of technological advancement has become the driving force of contemporary industries. The diffusion of the internet has revolutionized the business arena. The use of the Internet is changing high-tech marketing overnight while different industries have been trying to use it as part of their marketing strategy.
Personal selling initiates with building relationship and rapport with the customer but at the end of the day, the goal of personal selling is to “close the deal”. This component of promotional mix was neglected for quite some time
Data will also be collected from secondary sources such as the Nokia website, the university database, textbooks, and journal articles. It will be essential to ensure that the sources of this secondary data are
2 pages (500 words)Research Paper
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