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Effective Advertising - Book Report/Review Example

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Effective Advertising Name Instructor Date Effective Advertising Introduction The use of advertising in business has become widespread in the 21st century. In fact, few businesses can operate without making use of advertisement as their marketing tools and reaching to their customers…
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Effective Advertising

Because of various advert, businesses are able to interact with their customers, expand their influence in the populace, built their brand, and at the same time maintaining a healthy relationship with their customers (Walia, 2013). On the other hand, the way of advertising keeps on changing as the technology continues to advance. This is because changes in technology have prompted changes in customer’s preferences (Rajagopal, 2000). In fact, if the advert fails to adapt to taste changes, it fails to deliver the necessary results in relation to investment. On the other hand, the medium of advertising is of essence based on the population of customers a certain business is targeting. Some of the major mediums of advertising include newspapers, magazines, radio, television, cinema, outdoor, mobile internet, and social sites. In fact, social sites have gained prominence as the medium of advert as some of them do not charge anything. The medium of advertising may also be determined by the cost it incurs on business. Moreover, a medium may be chosen based on the target customers and its own advantage in relation to customer’s populace. Therefore, it is beneficial for business to determine means to use based on these considerations. An analysis of effective advertising shows its influence on culture. General concepts and factor relating to Advertising The first concept is the social cultural context. This consists of shared beliefs, social values, customs, lifestyles, ethics and community reaction. These factors play a significant role in capturing the response of the consumer. Therefore, advertising should be close to these components. If an advert fails to meet the standards, the consumer may choose not to buy the intended product. The other factor is competition. This provides more options in influencing the consumer’s attitude. Therefore, any plan for effective advertising should turn into the product policies, distribution approaches, pricing mechanisms and promotional strategies with reference to their competitive product and their sustainability in the market (Rajagopal, 2000). The other factor is the legal environment. This may require regulation in which then advertising has to be developed and exposed. The other significant factor is uniqueness. For an advert to be unique, it must be different from that one of the competitor. The essence of a specific advert should be having a brand that will directly relate to a particular business or company. As a result, this will assist in capturing the attention of the intended customer without conflicting response. The uniqueness should exist in relation to the target audience. The other factor is having information that is up to date. For example, with the increased use of social sites, it is essential for business and corporate to keep information on these sites up to date (Rajagopal, 2000). If information is not up to date, it will attract little or no attention. On the other hand, the companies’ should also show focus on their websites. For example, the brand being advertised should be in consistent with the website of the particular organization. Likewise, organization should also focus on keeping their homepage up to date as most customers keeps on visiting such sites. Moreover, the advert should incorporate the benefits to the consumer. This will help the customer not just to consider the advert based on its aesthetic value (Zinkhan ... Read More
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