StudentShare solutions
Triangle menu

Effective Advertising - Book Report/Review Example

Extract of sample
Effective Advertising

Because of various advert, businesses are able to interact with their customers, expand their influence in the populace, built their brand, and at the same time maintaining a healthy relationship with their customers (Walia, 2013). On the other hand, the way of advertising keeps on changing as the technology continues to advance. This is because changes in technology have prompted changes in customer’s preferences (Rajagopal, 2000). In fact, if the advert fails to adapt to taste changes, it fails to deliver the necessary results in relation to investment. On the other hand, the medium of advertising is of essence based on the population of customers a certain business is targeting. Some of the major mediums of advertising include newspapers, magazines, radio, television, cinema, outdoor, mobile internet, and social sites. In fact, social sites have gained prominence as the medium of advert as some of them do not charge anything. The medium of advertising may also be determined by the cost it incurs on business. Moreover, a medium may be chosen based on the target customers and its own advantage in relation to customer’s populace. Therefore, it is beneficial for business to determine means to use based on these considerations. An analysis of effective advertising shows its influence on culture. ...Show more

Summary

Effective Advertising Name Instructor Date Effective Advertising Introduction The use of advertising in business has become widespread in the 21st century. In fact, few businesses can operate without making use of advertisement as their marketing tools and reaching to their customers…
Author : schmelerjeffere
Effective Advertising essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the book report/review on your topic
"Effective Advertising"
with a personal 20% discount.
Grab the best paper

Related Essays

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising by Luke Sullivan
It outlines the problems faced by the media advertisers and gives advice on how the problems and the ever growing competition are to be handled. The first chapter of the book presents the author’s thoughts about Mr. Whipple, a fictional supermarket manager who was featured for a long time in the advertisements of Charmin toilet paper.
2 pages (500 words) Book Report/Review
Book review on Seven habits of highly effective people
Understanding of self becomes the major facilitator of inculcating important habits and qualities for success in life. Covey believes that the seven habits discussed within the book equip an individual to exploit core competencies of self and others for personal and professional growth.
5 pages (1250 words) Book Report/Review
Reflection Journal on The Supporting Effective Teaching (SET) Project
Reflection Journal on “The Supporting Effective Teaching (SET) Project”. In my reading of the article “The Supporting Effective Teaching (SET) Project” this week, I learned that the effectiveness of a teacher is greatly affected by their ability to engage students in learning.
2 pages (500 words) Book Report/Review
The 7 habits of High Effective/Successful People by Stephen Covey
He proclaims that principles ultimately determine effects or results, but values impose regulations on peoples’ behavior. He conveyed his teaching in a series of habits evidencing as a advance from dependence via independence to interdependence. The key phrase title of the book is “People-Focused”.
5 pages (1250 words) Book Report/Review
Review of Practice: Advertising Practices of Nestle's Nescafe
The marketing strategy of the Nestle’s Nescafe is to “think globally and act locally.” “Nestle claims to be the world's largest and most diversified food company, marketing its products in almost every country in the world. It has grown in the Americas and in Europe, mainly by buying up smaller food companies, by joint ventures and take-avers” (Brabeck 2004).
8 pages (2000 words) Book Report/Review
Effective Human Relations Journal article review
In recent times, there has been a growing significance in the processes of organizational interventions when assessing the outcomes on workers’ health, as well as their well-being. However, process evaluation is still in its early stages. It mainly consists of checklists motivated by public health intervention works.
5 pages (1250 words) Book Report/Review
The Effective Pastor by Peter White
All godly ministers aim to become effective pastors. A serious-minded church member also desires the same for his own pastor. The Effective Pastor by Peter Whites, though primarily for ministers, is of value to all Christians. The book is written from outside the American context.
5 pages (1250 words) Book Report/Review
Saudi and UK Advertising
This literature review, will attempt to examine the various discussions that has been circulating (especially on the web) relating to the subject of a perceived "cultural gap" between the western and middle-eastern cultures. Emphasis will be given to the observable difference or the lack thereof especially as regards to the advertising format, style and appeal used towards consumers.
4 pages (1000 words) Book Report/Review
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising by Luke Sullivan
It outlines the problems faced by the media advertisers and gives advice on how the problems and the ever growing competition are to be handled. The first chapter of the book presents the
2 pages (500 words) Book Report/Review
The seven habits of highly effective people

In a bid to deposit in my emotional bank account, I have developed a sense of the honor of integrity and would never involve myself in corrupt deals just for personal gain. This, therefore, means in every action I take I consider its spill-over effects on others and this forms the basis of all my actions.

3 pages (500 words) Book Report/Review
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT