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Effective Advertising - Book Report/Review Example
Author : schmelerjeffere
Pages 8 (2008 words)
Effective Advertising Name Instructor Date Effective Advertising Introduction The use of advertising in business has become widespread in the 21st century. In fact, few businesses can operate without making use of advertisement as their marketing tools and reaching to their customers…
Because of various advert, businesses are able to interact with their customers, expand their influence in the populace, built their brand, and at the same time maintaining a healthy relationship with their customers (Walia, 2013). On the other hand, the way of advertising keeps on changing as the technology continues to advance. This is because changes in technology have prompted changes in customer’s preferences (Rajagopal, 2000). In fact, if the advert fails to adapt to taste changes, it fails to deliver the necessary results in relation to investment. On the other hand, the medium of advertising is of essence based on the population of customers a certain business is targeting. Some of the major mediums of advertising include newspapers, magazines, radio, television, cinema, outdoor, mobile internet, and social sites. In fact, social sites have gained prominence as the medium of advert as some of them do not charge anything. The medium of advertising may also be determined by the cost it incurs on business. Moreover, a medium may be chosen based on the target customers and its own advantage in relation to customer’s populace. Therefore, it is beneficial for business to determine means to use based on these considerations. An analysis of effective advertising shows its influence on culture. ...