KL Accountants Business Need for E-Marketing Strategy - Essay Example

Only on StudentShare

Extract of sample
KL Accountants Business Need for E-Marketing Strategy

Electronic media especially the internet would play a very significant role in building an e-marketing or electronic marketing strategy for KL Accountants Business. In this scenario, the terms e-marketing, or internet marketing or online marketing, are often interchanged, and are frequently used as synonymous. In more simple words, e-marketing is the way of marketing a product, service or good using internet. However, marketing over internet comprises both direct response marketing and indirect marketing components as well as requires using a variety of technologies to establish connection between businesses and their clients. Moreover, the e-marketing involves all the marketing related aspects but it is aimed at attracting new customers, maintaining present business status and developing its product brand individuality.
KL Accountants Business Need for E-Marketing Strategy
The internet marketing is an emerging trend and a way to accomplish literally millions of people each year. It is at the front position of a redefinition of approach businesses communicate with their clients. Seeing the importance and role of e-marketing in present day business, KL Accountants Business has decided to implement a most modern and effective e-marketing strategy for its business in order to improve its business and corporate working along with operational aspects. ...
Download paper

Summary

Business marketing has always been one of the most important business activities. Since the day when the first business deal took place, no matter what it was that they initially bought or sold, but business marketing was there. This report has outlined the tools and strategies that can be used to implement e-marketing strategy. …
Author : angie09

Related Essays

Internet Marketing Project
In the onset of advanced information technology, internet marketing has become an integral part of its existence. Marketers use this as an opportunity to market their products and service offerings. ...
21 pages (5271 words) Essay
Internet Marketing Term Paper
It is also known as digital marketing or e-marketing. Email marketing became popular, as it has the capacity to target a person. Key benefits of marketing on the internet  There are many advantages of marketing on the internet. Nearly the services of internet are utilized by almost two billion people worldwide (Jayamaha 2011). Other channels to promote a product or services have not such capability to cover such a massive amount of persons. In this way internet marketing is a cheap tool to promote the product and services and secondly internet marketing can cover a larger number of people at...
3 pages (753 words) Term Paper
Internet Marketing Research Paper
According to Facebook statistics, the total number of Facebook users as of 31st March, 2012 were 835,525,280 (Facebook News Room, 2012). These statistics show that internet is a place where businesses can get into contact with millions of users daily and internet itself can be used by businesses to grow larger than ever. When internet and online business was not in operations, businesses had a limited number of clients and their potential clients were mostly people living in their own locality. Even if businesses had to cross borders and gain more customers, they had experience heavy...
5 pages (1255 words) Research Paper
Development and Implementation of Direct and Internet Marketing Strategy in Nokia
Similarly, many companies have embraced the use of direct marketing to lure customers into buying and remaining loyal to the company’s products. Direct marketing strategy is adopted to ensure the success of the marketing campaign. It involves companies approaching the consumers with their products and survives with the aim of meeting their goals by influencing an action through buying, ordering, requesting more information as well as visiting the company website (Roberts, 1999:18). Internet marketing strategy involves the use of internet to attract people or to give more information about...
9 pages (2259 words) Essay
An Investigation of the importance of E-Commerce and Internet Marketing
This has brought with it several positive impacts such as reduced cost of advertising and convenience in doing business; however, there have been a few negative impacts as well including easier anonymity for criminals and a faster and wider spread of false stories. This report will look at the growth of E-commerce and internet marketing and evaluate their total contribution to the economy as well as the negative impact they have had. Procedure This research employed the use of secondary research method that involves finding of relevant literature related to e-commerce and internet marketing....
5 pages (1255 words) Essay
Internet Marketing Strategy ( Nike )
It is not just restricted to sportswear, instead it allows for large array of items related to other leisure. Eye wear, electronic timers, wrist bands and sweat bands as well as children shoes that are not primarily related to sports but for casual wear. Keywords: Sportswear, e-commerce, online, unique value proposition, marketing perspective, quality, customers’ considerations. History A predominant name in the field of footwear and numerous other interrelated services. It has been in practice and action since the mid 20th century and is amongst the top runners in the respective industry...
8 pages (2008 words) Research Paper
INTERNET MARKETING PLAN:
The e-marketing domain is largely affected by competition, technology, newer trends in advertisement, and more importantly dynamic strategies used by firms and therefore e-marketer has to foresee how these variables may significantly impact his business and how they can be effectively managed so as to create a long-term sustainable competitive edge. As market orientation is at the very heart of contemporary marketing concept, it is very important to continually learn and evolve in response to changes in the business contexts and thus to constantly adjust, update and revise marketing practices...
15 pages (3765 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!