Social media has various people with distinct social and cultural backgrounds. The external stakeholders must ensure that their representatives in the social media have good relationship management skills. For instance, development of guidance on the use of social networking and social media and integrating relationship management while recruiting individuals. 1. With reference to the internet, how might businesses develop links with clients and further aid relationships that are cultural in origin? Reading about the client’s cultures and histories: Businesses may read about the histories and cultures of the clients who visit them. Once the business identifies the client’s cultures and origins, it can offer background info that makes it easier to ask them sensible questions. Asking the clients questions about the customs and cultures: It is always advisable for any business to question the clients about their cultures and lives and this makes the business learn about them, hence, develop relationships with them (Kotler, 2000, p.121). The clients are always pleased when the business officials ask them questions regarding their cultures. Care and showing care to the clients: Businesses should also care for the customers. When the clients feel that the business cares for them and appreciates them, they always feel welcomed. This makes the relationship real. Listening to the client’s demands and needs: When the business officials take their time to listen to the needs of the clients, the clients will feel appreciated and welcomed; this will improve the relationship between the client and the business 2. Using theoretical discussion, appraise how the internet can be used to develop strong links with clients and aid business relationship development. The internet is a tool that can be used to develop strong links between the clients and the business through a number of ways. The first one is through social media. Social media connects people of different cultural backgrounds to various businesses. Since social media attracts a wide audience from across the globe, it can used as a tool for developing strong relationships between the clients and the business. Businesses can advertise their products and services in the social media sites. For example, Face book has “groups” that businesses can use as platforms for advertising their products and services. Face book users have the option of liking these groups. Groups with more likes have high chances of getting more visits. Businesses that have more likes have higher chances of attracting more clients, thereby developing strong links with the clients. Advertisement is also one of the most common ways that businesses can develop strong links with the clients. Businesses often prefer advertising their products in websites that have high traffic. This way, a number of people may get the chance of clicking the adverts, which can, in turn direct them to the websites of the businesses. 3. Support the argument that strong cross cultural relationships can be facilitated by the World Wide Web. The World Wide Web ensures that people of various cultural backgrounds, races and ethnic backgrounds meet on the internet. With the worldwide web, there
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MARKETING Name: Institution: 1. How might external stakeholders, develop cross cultural relationships, utilizing social networks. External stakeholders may develop cross cultural relationships by creating specific social media management roles. The appointed social media representatives ought to communicate and interact online with diplomacy and sensitivity…
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