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Marketing in success of any business - Essay Example

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Marketing plays a great role in the success of any business but only a few marketers are able to achieve the success due to high and stiff competition involved. …
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Marketing in success of any business
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Marketing in success of any business

As the world gradual growth to become a global marketplace, every business owner find themselves trapped in the sticky web of the market competition and getting out of it becomes a nightmare. However, any entrepreneur can play his or her cards well and emerge victoriously in this market issue by making use of the Holly Scriptures which will provide a guideline of marketing in a divine way. For centuries that have passed, the Christian bible has remained relevant in its teaching it is believed that whoever is guided by it is doing the right. Hence, the Bible has become applicable even in businesses since anyone transacting a business is expected to maintain some biblical ethics regarding the business. Therefore, this paper cannot be termed as complete without quoting some verse from these Holly scriptures called the bible. In relation to good marketing or advertisement, the bible states, “It is better not to vow than to make a vow and not fulfil it. Do not let your mouth lead you into sin. And do not protest to the temple messenger, “My vow was a mistake.” Why should God be angry at what you say and destroy the work of your hands? Much dreaming and many words are meaningless. Therefore stand in awe of God” (Ecclesiastes 5: 5-7). ...
Finally, it is not in good order to cheat as one carries a burden of remembering what he or she said and may at long last lead to someone's destruction. The best advertisement is a pillar of any business success and no matter what one business is, having a well planned marketing strategy is of great significant value in business prosperity (Parente, 2004). If no advertisements are made for the products and services offered by a business, then it will be a tough mountain climbing game for ones’ business. Having the adequate knowledge about an effective business advertisement allows one to have good plans to pull off better results (Hackley, 2005). Firstly, in order to have an attractive and effective advertisement to a potential customer, the advertisement has to be memorable because if the potential customer can not recall what the advertisement was talking about or the product being sold, it becomes a waste of time and resources (Copley, 2004). The ability to remember about the advertisement is usually the stamp of a result oriented advertisement. Secondly, the target population is another concept that a business should pinpoint as not everyone will be satisfied with goods and services produced by a company (Copley, 2004). This identification of a target group helps one to know where to do their advertisements (Hackley, 2005). Thirdly, an advertisement needs to be entertaining to the potential customer making them more attentive when watching the advertisement or listening to it over the radio. Lastly, the advertisement should be eye catching and focused to achieve the maximum attention from viewers thus requiring one to select the best design for the advert. A number of economists and other brainy fellows are not happy about advertisements with ... Read More
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