Research Paper sample - The Development of Marketing over the Last Century

The Development of Marketing over the Last Century Research Paper example
Undergraduate
Research Paper
Marketing
Pages 4 (1004 words)
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This discourse attempts to explore the developments of marketing throughout history and the implications of the developments to marketing organizations. Marketing has undergone many changes over the years. It has become apparent that as new technologies emerge, consumer behaviors also changes. …

Introduction

The Development of Marketing over the Last Century

This discourse attempts to explore the developments of marketing throughout history and the implications of the developments to marketing organizations. The history of marketing dates back to early 1900 although some marketing practices can be traced back to 1700 B.C according to Dix et al. (2005). Segmentation, marketing developments, promotion, and branding are some of the marketing activities practiced today that have a long history. The origin of these marketing activities dates back to as early as the pre-colonial era. Dix et al. (2005) notes that the marketing concepts of relationship orientation and ‘domesticated markets’ began during the agricultural era. As such, the current popularity of relationship marketing is merely a rebirth of the marketing practices of the pre-industrial period when consumers and producers interacted directly with each other and built structural and emotional bonds in their economic market behaviors. History shows that marketing was initially based on production orientation. This was the marketing concept that was applicable during the industrial revolution. According to this marketing concept, the focus of marketing was based on efficient production and distribution.

Marketing has undergone many changes over the years. It has become apparent that as new technologies emerge, consumer behaviors also changes. As a result, marketing managers must be able to respond to the changes appropriately for the companies they manage to survive, otherwise they will be faced out. ...
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