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Retailing stores - Research Proposal Example

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Retailing stores

This understanding remains an essential component in development of services aimed at providing sufficient customer satisfaction. The study comprises of a population of all registered retailing outlets with samples of hundred stores in each country. Stratified sampling shall be utilised in sampling of the selected retailing stores within the population. Data analysis and processing shall be undertaken manually through undertaking close reviewing of the collected data. TABLE OF CONTENTS ABSTRACT 1 TABLE OF CONTENTS 1 CHAPTER 1: INTRODUCTION 2 1.1.Background 2 1.2.Statement of problem 4 1.3.Objectives 4 1.4.Research questions 5 1.5.Justification 5 1.6.Scope 6 CHAPTER 2: LITERATURE REVIEW 6 2.1.Introduction 6 2.2.Research hypothesis 7 2.3.Theoretical framework 7 2.4.Summary 9 2.5.Research gaps 10 CHAPTER 3: METHODOLOGY 11 3.1.Research design 11 3.2.Population 11 3.3.Sampling frame 11 3.4.Sample and sampling technique 11 3.5.Data collection procedure 12 3.6.Data processing and analysis 12 REFERENCES 12 CHAPTER 1: INTRODUCTION 1.1. Background Grocery stores across the world normally manage to market themselves through providing services aimed at satisfying the target market. Before engaging in the business of retailing outlets, business owners must understand the prevailing shopping trends among the target customers. This kind of understanding makes marketing an essential component of successful business operations for retailing stores. The factors affecting shopping trends in retailing stores vary significantly between different states. These variations contribute significantly towards the development of specific shopping trends among individuals residing in certain part of the world. Variations in shopping trends, therefore, become a fundamental element in determining the success of a retailing store located in different states. Increased globalisation of business operations continues to necessitate differentiation of business operations in order to suit the various customer requirements. A comparison of Saudi Arabian and British consumers of grocery store products could potentially reveal the existing discrepancies in the shopping trends in different parts of the world. The European and Asian continents remain some of the biggest target markets for retailing outlets seeking global presence. In Saudi Arabia for example, perceived selection risk remains a major determinant of supermarket patronage among many shoppers(Yavas & Tuncalp, 1984). In the European market, the British retailing sector continues to rank among the best based on management and attained annual profits. The emerging competition from international retailing outlets, however, continues to cause competitive threats for existing retailing stores(Steve & Sparks, 1994). The globalisation of retailing store business therefore, requires sufficient understanding of the target market and introduction of new services. This proposal seeks to provide an understanding of the prevailing issues pertaining to global retailing store business. Clients in different countries have different concerns resulting in patronage with retailing stores. This research seeks to provide an analysis of the existing services resulting in patronage within Europe and the Middle East. As one of the most popular countries in the Middle East, Saudi Arabia becomes the best example to represent the rest of the Middle East. Britain on the other ...Show more

Summary

ABSTRACT Many retailing stores continue to experience difficulties in development of marketing strategies which enhance quick brand identity. This research seeks to establish the effects of marketing strategies adopted by retailing outlets on customer patronage…
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