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Marketing Principles: Case Study Name: Institution: The Concept of Marketing Marketing has various definitions depending on individuals or organization perceptions. It can be defined as, a “social and a managerial process by which individuals and groups obtain what they want and need through creating and exchanging products and value with others” (Drummond & Ensor, 2005, p.2)…
The aim of the process had to be under the management of a marketing manager (Drummond & Ensor, 2005). All these definitions are important. Marketing has to be under the management of an individual with appropriate skills to accomplish the missions set. It is a process that ensures the organization meets its objectives in terms of sales of products and services, and it is a process that has to ensure the consumer gets what he or she wants. One common idea is that it is an organizational process meant to increase profits. This could be by making the customers aware of the existence of the product, informing the consumers of its benefits, or even enticing consumers to buy the product. Marketing is a vast field and involves a lot of other organization activities. The manner in which an organization conducts its activities can also be marketing. Through their activities, people will get to know them and appreciate or grade them, hence improving the image of the company. This is indirect marketing (Drummond & Ensor, 2005). ...
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