How Advertising is influenced by Ethics? - Research Paper Example

Only on StudentShare

Extract of sample
How Advertising is influenced by Ethics?

According to a customer, advertising is a way by which marketers can demonstrate about their product and lure them to buy it. However, advertising is not mere a lure game. It goes beyond just showing what is there to be sold. It is a serious business, which might cost lives of customers if not ethically done. In this research paper, the focus was on exploring the influence of ethics in advertising in healthcare marketing. Healthcare marketing involves promoting medicines, healthcare service by hospital and physicians, etc. Ethics is the most significant characteristics in advertising, but in healthcare segment, it is further important because it involves well-being of humans and animals too.
Every country has their set of regulations and code of ethics for advertising, marketing or promotion. However, innumerable cases of misrepresentation, unethical practice, exaggeration, false claims, etc reveal that there are loop hole in codes of ethics which are being taken advantage of. There are no restrictions on freedom of speech or expression in any country, but it would be recommended that stricter laws for advertisement selection or broadcasting on television or online platforms.
...
Download paper

Summary

In order to discuss the influence of ethics on advertisement, this paper has been designed to divulge the code of ethics, principles, significance, troubles, unethical practice and other media vehicles. However, since it would be difficult to throw light on the practices of different industry, the report will only concentrate on healthcare marketing. …
Author : welchgiovanna

Related Essays

The advertising of condoms
Condom and pills are equally popular as methods of contraception as per data collected by the Office for National Statistics (Daily Mail, 2009). This was the outcome of a £5.2 million campaign by the Department of Health conducted with the view of getting more women to carry condoms. Even in developing countries like Thailand condoms are 90% effective in preventing HIV transmission (Hearst & Chen, 2004). However, in countries such as Botswana and Cameroon the sale of condom rose but so did the incidences of HJIV transmission, thereby suggesting that condom use does not reduce HIV and AIDS...
22 pages (5522 words) Term Paper
Ethical issues surrounding children advertising.
The organization tends to do those activities that could earn them maximum returns but doing marketing ethics would earn them a competitive advantage for a longer period of time (Kotler and Armstrong 1999). A business does well when they are focused in satisfying the needs of the customers then their competitors as per the requirement of their target market. As the world are getting more savvy about their rights in getting a desired product, the company has to adhere ethical values rather than just providing the products. Customers develop a positive attitude towards the organization when it...
15 pages (3765 words) Essay
electronic advertising.
In the survey the researcher emphasizes on the persuasive power and nature of advertising and how it is able to shift the customer preferences in relation to the products. The purposes of advertisement is to alter the preferences and tastes of the customers and consumers in relation to the products of the established companies and businesses or in relation to the operations of the company reputations (Doraszelski, Ulrich, Markovich, & Sarit, 2007).This information falls in line with the study of the use of electronic advertising for the purposes of obtaining a competitive advantage in Ghana...
10 pages (2510 words) Literature review
Ethical Issues Supporting Children Advertising
Ethical Issues Surrounding Children Advertising Introduction Advertising to children has long been the point of extensive debate about the impacts such advertisements could have on young, vulnerable, and easily influenced consumers. One issue with children advertising is that kids are not capable of differentiating between the programme and the advertisement. Hence, youngsters do not have the same critical thought as grown-ups do and more apt to believe ads (Buijzen & Valkenburg 2005). Ads may take advantage of children’s irresistible desires for bodily gratification, attachment, play,...
4 pages (1004 words) Essay
How Advertising has Changed the Perception of Women's Self-Esteem
The same has however led to a serious alteration in women’s self-esteem, as they experience great pressure to cope and adapt to the world around them. This paper seeks to explore the physical and behavioral change in womens’ attitude brought about by the increasing popularity of cosmetics and surgery; the evolution of medical advertising; the trends and impact of advertisements in shaping women's perceptions of beauty and the ethical issues involved in advertising of such products. Table of Contents Sr. # Topic Pg. # 1. Introduction 3 2. Literature Review 4 2.1. Brief overview of the topic...
40 pages (10040 words) Essay
Effective Advertising
Because of various advert, businesses are able to interact with their customers, expand their influence in the populace, built their brand, and at the same time maintaining a healthy relationship with their customers (Walia, 2013). On the other hand, the way of advertising keeps on changing as the technology continues to advance. This is because changes in technology have prompted changes in customer’s preferences (Rajagopal, 2000). In fact, if the advert fails to adapt to taste changes, it fails to deliver the necessary results in relation to investment. On the other hand, the medium of...
8 pages (2008 words) Book Report/Review
Ethics Paper
This paper, drawing support from the various media theories, tries to explain the social costs of such advertising approach, the responsibility an advertiser ahs to protect the indirect audience and how the advertiser can protect himself from being unethical when advertising. 1. The Social Costs Associated With Sexually Suggestive Advertising Advertising is a paid form of marketing by a sponsor of ideas, products of services. Advertising is an important tool in marketing and branding since it can be used to modify and drive consumer behavior (Gould, 1994). Through advertising an audience can...
5 pages (1255 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!