StudentShare solutions
Triangle menu

I - Research Paper Example

Not dowloaded yet
The advertisement is audacious as well as catchy to the consumer due to the ‘take a look at me’ colors that are used as well as the bold texts located in the fourth chapter (Belch, 2009, p 119). The advertisement is aimed at the girl and women consumers with bold words that say that, ‘Now you have the power’. The main purpose of the advertisement is in the promotion of the gel whose main purpose is in the styling of the lady’s hair which tends to come in different forms as well as is primarily focused on the red color. One of the main purposes of the ‘Now you have the power’ tag is to let or rather assure the consumer that despite the fact that they may not have the ability to change some other countenances of their lives, they can be assured that this gel will be able to change the object aspects of their lives. The latter tends to give the consumer a sense of assurance as well as a trust with the brand that this is a product that is worth trying out as well as relying on it. One of the channels that I would make use of includes billboards, television advertisements and internet- social media. The reason for the use of the television advertisement is that the product is mainly aimed at a target audience that is not yet decided on the gel that they want to use or want to change the one they use and the largest undecided lot is the younger generation due to the fact that these are times that they tend to try out the things that suit them most in terms of the aspects of beautification. The use of the television advertisements is based on the sense that the younger generations are the ones that are mostly glued to the television sets therefore it will attract them more to use the product. The use of billboards is aimed at research results that show the highest numbers of the target audience residents as well as routes of transportations so as to ensure that they get to see that the product exists. The use of social media is based on the earlier said principle that most of the target audience is young. As research shows, most of the younger people tend to spend a lot of their time on the social media which is why it will be most suitable basing this on the sense that if you advertise a product whereby most of the target market is located, you will most likely win their minds. The backlash that would arise would be in the television advertisement basing this on the sense of the chosen time for the run of the advertisement, the target audience’s attention is captured by another show on another station or an issue that might affect the running if the advertisement such as national breaking news. The second advertisement that I selected is one found in the fourth chapter is one that was meant for the purpose of the promotion of Michelin tires. This advertisement is aimed at an audience target that is more likely to purchase the product which in this case is most likely; families, males or any other person who owns a car (Belch, 2009, p 124). One of the things that tends to make the advertisement eye catching is the fact that they used the Michelin mascot in their advertisements. The Michelin mascot is a pumped up cartoon version of a stout tire like a man who is saving a bunch of woolly adorable creatures. The advertisement shows a car that is driving along the woods on a night that can be described as ...Show more

Summary

Marketing Research on Advertisements Name Institution Marketing Research on Advertisements Marketers are always sin constant attempts of understanding the behavior of the consumers day in day out which therefore presents a challenge to almost all marketers as to how to be influential in terms of shaping the consumption behaviors of the consumers so as to favor the products that they are selling in the market…
Author : florencepredovi
I essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"I"
with a personal 20% discount.
Grab the best paper

Related Essays

Type I Diabetes
Homeostatic balance is controlled by hormones and enzymes respectively. Any variation in the level of these chemicals leads to homeostatic imbalance. Diabetes mellitus type 1 is an example of a condition which results from an altered level of insulin in the body.
6 pages (1500 words) Research Paper
I phone5
This report gives full credit to the marketing initiative of Apple for including Dezeen as a strategic partner and showing its customised home page through an email link. Based on the scholarly research done recently and in the past on the innovative marketing strategies used, business management and marketing impact of such a strategic marketing move is thoroughly analysed from different marketing-related perspectives, as based on scholarly research on its impact on consumers for the collective benefit of both the companies.
8 pages (2000 words) Research Paper
How Should I live
Psychological aspects affect much about how an individual lives. For example, factors like socialization, sympathy, and recognition contribute much to one’s life. A person will live their life according to how they relate with other people. On the other hand, sympathy tells much about how a person lives.
8 pages (2000 words) Research Paper
I/O Model
11). This paper will apply the input output model to the Mercedes Benz. The paper will undertake an environmental assessment for the motor vehicle sector and, particularly, Mercedes Benz in the United States of America. Demographic Forces For a long period, the baby boomers population has been the foremost intended market for the motor vehicle sector.
4 pages (1000 words) Research Paper
I-35 Bridge report
First, this report focuses on the mistakes made before the incidence of the collapsed bridge; why the risk posed by the bridge was not discovered earlier and what were the mistakes made during its construction and maintenance. Secondly, this report also focuses on the rescue operations immediately after the incidence of the collapsed bridge, the organizations involved and the success of the operation.
5 pages (1250 words) Research Paper
English - World Literature I
The two cities were very important to both the ancient world and to the lives of the people who lived within them. Ancient Corinth was basically a city or polis in the ancient Greece. The city was located almost in the middle of Athens and Sparta. The city meant a lot when it comes to the Christian religion.
5 pages (1250 words) Research Paper
World War I
There was absolute chaos within the world and a jungle rule kicked off immediately. A new era had dawned upon these people which eventually
4 pages (1000 words) Research Paper
Data Paper part I
IT based systems form the backbone of essential services in many healthcare facilities. This paper relates to the Enterprise System
5 pages (1250 words) Research Paper
Who am I
Such tests are commonly used in the field of human resource management and organizational psychology is order to help individuals better understand their own self and in turn guiding them towards appropriate career choices. In this paper, the results of my
5 pages (1250 words) Research Paper
For You, I Will
I created a short story that explored the answer to the critical question, as well as an essay explaining the choices I made. The short story is about Carlito, a shepherd who is fond of daydreaming. He has a good heart,
5 pages (1250 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation