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Marketing Research on Advertisements Name Institution Marketing Research on Advertisements Marketers are always sin constant attempts of understanding the behavior of the consumers day in day out which therefore presents a challenge to almost all marketers as to how to be influential in terms of shaping the consumption behaviors of the consumers so as to favor the products that they are selling in the market.


The advertisement is audacious as well as catchy to the consumer due to the ‘take a look at me’ colors that are used as well as the bold texts located in the fourth chapter (Belch, 2009, p 119). The advertisement is aimed at the girl and women consumers with bold words that say that, ‘Now you have the power’. The main purpose of the advertisement is in the promotion of the gel whose main purpose is in the styling of the lady’s hair which tends to come in different forms as well as is primarily focused on the red color. One of the main purposes of the ‘Now you have the power’ tag is to let or rather assure the consumer that despite the fact that they may not have the ability to change some other countenances of their lives, they can be assured that this gel will be able to change the object aspects of their lives. The latter tends to give the consumer a sense of assurance as well as a trust with the brand that this is a product that is worth trying out as well as relying on it. One of the channels that I would make use of includes billboards, television advertisements and internet- social media. ...
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