Got a tricky question? Receive an answer from students like you! Try us!

Aggreko plc - Essay Example

Masters
Author : pwillms
Essay
Marketing
Pages 10 (2510 words)
Download 1

Summary

This paper evaluates the competitiveness of the firm within its industry, identifies the key elements of the organizational environment, especially those elements that are likely to influence, directly or indirectly the performance of the organization. …

Extract of sample
Aggreko plc

According to this research the development of business activities worldwide is related to a series of significant challenges; indeed, firms that are interested in expanding their operations worldwide have to face a strong competition, a result of the increase of globalization as a social and economic phenomenon. The expansion of a firm globally is considered as a strategy for improving the firm’s position towards its competitors. It is necessary that the firm is able to develop a competitive advantage towards its rivals. This issue is examined in current paper. Reference is made to a specific firm, Aggreko plc; the ability of the firm to compete effectively its rivals in the global market is evaluated by analyzing its macroeconomic environment. It is made clear that the firm’s potentials to achieve a stable growth in the international market are many; however, the improvement of certain of its strategies is necessary in order to avoid significant market risks, in the context described below. The development of a series of measures could secure the firm’s position towards its rivals – reference is made especially to the future position of the firm in the international market. The key issue that the firm’s strategic managers have to address is the improvement of relationship with stakeholders, so that conflicts in the internal or the external organizational environment to be avoided, a problem which is not currently in progress but which could appear in case that the firm would try to proceed to key changes in its existing strategic operational framework.


...
Download paper

Related Essays

Cola Wars Case Study
In the 21st century, Coke and Pepsi face the new era trying to ascertain if the wars would still continue on the ‘cola’ products and ultimately discern the location of their future battlefield. External scanning of Coca-Cola and Pepsi Cola The case is designed to specifically address the following concerns: a) Why, historically, has the soft-drink industry been so profitable? A discussion of the US soft drink industry revealed that the soft drink industry was actually pioneered with the invention of Coke in 1886 and Pepsi in 1893. Both companies captured the taste of the American public in…
8 pages (2008 words)
Case Study of Gucci
Most brands products of Gucci group of companies suffered a drop in sales in the wake of the 2008 economic crisis except the two strong brands whose sales increased even in the most extreme of circumstances. Due to the circumstances involving the general drop in sales volume and the traditional beliefs and sales concepts, it is important that Gucci explores the best marketing model or mix to employ so as to revamp the market. One of the popular marketing strategy/model is the Ansoff Growth marketing mix. This describes the growth of a business in its attempt to market new or regular products…
7 pages (1757 words)
Case Study - Culinarian Cookware
The company has conducted previous price promotions of 20% discount in the year 2004 (for CX1 Tyro collection line), in the year 2005 (for CX1, DX1 line) and in the year 2006 (CX1 and DX1 line). Vice President of Marketing’s View Vice president of marketing for the company believes there is no need for adopting price promotion because that can hurt the premium brand image of the company. He took help of research report prepared by consulted to show that price promotion in 2004 impacted negatively to the profit margin of the company. The company hired external consultant to analyze…
5 pages (1255 words)
Strategic Marketing Case Study
On the other hand, IBM realized that customer-centric and service-centric products have a high-profit margin and investments in products such as software would ensure that company’s profit margin remained high. Hence, divesting from the low-profit margin products was the first step towards investing in service-centric products. Secondly, the company invested in making the company investing in developing services and software with an emphasis on meeting the specific needs of some industries. In this case, the company’s investment in this line ensured that it de-emphasized on creating and…
4 pages (1004 words)
Case Study 2
If the internal drive forces a customer towards the product then it is positive motivation but if it drives a customer away from a product then it is negative motivation. These positive and negative drives are what initiates and directs consumer behavior. Basic consumer motivation can either be rational or motivational. Rational consumption is when a consumer`s behavior is based upon an objective criteria for example price or the size and weight of the product being purchased. Emotional motivation, however, is when a customer purchases a product based on subjective criteria or personal likes…
6 pages (1506 words)
Case Study
generic fluoxetine, etc.) (1). To prevent other pharmaceutical companies from grabbing a large portion of Eli Lilly’s market shares in the selling of antidepressant drugs, Eli Lilly and company is considering the need to replace Prozac with its successor. Eventually, the successor of Prozac is expected to be launched at least 18 months prior to the date wherein Prozac’s patent right would expire (18). The New Antidepressant Team (NAT) is composed of people from Eli Lilly’s R&D and marketing department (7). During the initial stage of searching for Prozac’s successor, members of NAT…
7 pages (1757 words)
Case study
That was the time when she realized that this bag can be popular product for people who loves innovative designing articles like cloths, umbrella, handbags, wallet, makeup bags, lamp shades etc. Clare, mother of Calypso also helped her with the business. Her first year turnover was ?180 000 and she became the London Business person of the year at the age of 22 (Burns, 2011). Calypso and her mother Clare chose to manufacture the bags from UK and use their house as the office. The reasons are: Working from home was advantageous cause their Calypso did not had to pay any rent for her office to…
8 pages (2008 words)