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Aggreko plc - Essay Example
Pages 10 (2510 words)
This paper evaluates the competitiveness of the firm within its industry, identifies the key elements of the organizational environment, especially those elements that are likely to influence, directly or indirectly the performance of the organization. …
According to this research the development of business activities worldwide is related to a series of significant challenges; indeed, firms that are interested in expanding their operations worldwide have to face a strong competition, a result of the increase of globalization as a social and economic phenomenon. The expansion of a firm globally is considered as a strategy for improving the firm’s position towards its competitors. It is necessary that the firm is able to develop a competitive advantage towards its rivals. This issue is examined in current paper. Reference is made to a specific firm, Aggreko plc; the ability of the firm to compete effectively its rivals in the global market is evaluated by analyzing its macroeconomic environment. It is made clear that the firm’s potentials to achieve a stable growth in the international market are many; however, the improvement of certain of its strategies is necessary in order to avoid significant market risks, in the context described below. The development of a series of measures could secure the firm’s position towards its rivals – reference is made especially to the future position of the firm in the international market. The key issue that the firm’s strategic managers have to address is the improvement of relationship with stakeholders, so that conflicts in the internal or the external organizational environment to be avoided, a problem which is not currently in progress but which could appear in case that the firm would try to proceed to key changes in its existing strategic operational framework.