Brand development plan

Brand development plan Essay example
Undergraduate
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Marketing
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Brand Development Plan Name of Student: Course Title: Name of Instructor: Date of Submission: Contents Subtitle Page Number Introduction………………………………………………………………………………3 Development of new Brand……………………………………………………………….4 i…

Introduction

Positioning…………………………………………………………………8 v. Secondary Association……………………………………………………9 vi. Legal Protection……………………………………………………………10 Communicating the new brand……………………………………………………………..10 i. Marketing Communication………………………………………………….11 a. Advertising……………………………………………………..……11 b. Personal selling……………………………………………………..12 c. Sales promotion………………………………………………………12 d. Public relations………………………………………………………12 Possibility of Brand extension ………………………………………………………………12 Conclusion……………………………………………………………………………….13 References…………………………………………………………………………………14 Introduction Nearly all businesses have names they use in trading, from the small scale retailer to the large-scale multinational organization. Product branding has become increasingly fundamental in shaping a product profile. ...
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