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Brand development plan - Essay Example

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Undergraduate
Author : avalangworth
Essay
Marketing
Pages 10 (2510 words)

Summary

Brand Development Plan Name of Student: Name of Instructor: Contents Subtitle Page Number Introduction………………………………………………………………………………3 Development of new Brand……………………………………………………………….4 i…

Extract of sample
Brand development plan

Positioning…………………………………………………………………8 v. Secondary Association……………………………………………………9 vi. Legal Protection……………………………………………………………10 Communicating the new brand……………………………………………………………..10 i. Marketing Communication………………………………………………….11 a. Advertising……………………………………………………..……11 b. Personal selling……………………………………………………..12 c. Sales promotion………………………………………………………12 d. Public relations………………………………………………………12 Possibility of Brand extension ………………………………………………………………12 Conclusion……………………………………………………………………………….13 References…………………………………………………………………………………14 Introduction Nearly all businesses have names they use in trading, from the small scale retailer to the large-scale multinational organization. Product branding has become increasingly fundamental in shaping a product profile. ...
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