This research will begin with the statement that Samsung Galaxy Gear is one of the Android based smart watches which are manufactured by the Samsung Electronics. It serves as the apt companion for most of the Samsung Galaxy tablets and smart phones that run on Android 4.3. The Galaxy Gear makes use of Android based operating system with a minimalistic interface as well as gesture based navigation. In order to pair it with any tablet or smart phone, the NFC tag within the charging cradle of Gear is stimulated to trigger the installation of Gear Manager Application, which coordinates the pairing of devices with this Gear over the Bluetooth. Gear Manager is used primarily for adjusting the device settings and installing various applications by means of Samsung Apps. Samsung Electronics, Australia announced that the Samsung Galaxy Gear would be available in the country from 18th September 2013. It has been declared as the first wearable mobile technology range which acts as the companion device for the most recent Galaxy Note 3. The product launch has been announced globally on 5th September 2013 in Berlin. The Samsung Galaxy Gear has combined features of the stylish design, smart device connectivity and the latest mobile technology presented in the form of a wristwatch. It represents one of the most exciting moves of Samsung in terms of pioneering the innovation which provides the users with high meaningful experience and provides increased freedom while using the mobile technology.
This article will explore the subject of Samsung Galaxy Gear under the following divisions: current positioning of Samsung Galaxy Gear in Australia; marketing mix for the Samsung Galaxy Smart Watch: brand positioning theory for Samsung Galaxy Gear…
These rights are exclusive to a person and help to protect his or her intellectual property from being infringed upon or copied by others without permission. Patents on the other hand are grants that are provided by a government that gives the creator of any invention the complete right to make use of and sell a particular invention for a particular period of time.
The Samsung Galaxy S3 ad targeted all market segments except for the high segment, which did not reflect well on Samsung Galaxy S3, as the segment got more elevated. Due to the mature world’s mobile market, growth in the Samsung Galaxy S3 market could only be possible if competitors lowered their prices or Samsung changed, its product development as it is operated in the higher segment (Stuart, www.cim.co.uk).
The most important aspect of ensuring consumer satisfaction is ensuring that goods and services provided are of the highest quality available at reasonable prices. However, business establishments regularly carry out surveys on the ground in order to establish the level at which their consumers are satisfied with the goods or services provided.
In addition, iPhone 4S allows for global roaming since it has GSM and CDMA chips. Therefore, when I am out of the country, I do not need to use another phone. However, Galaxy S2 has the GSM chip only and therefore does not support global roaming. The
For this critical situation I would like to advice the company Executive Officer of Samsung that they should following marketing environments analysis to enhance their planning and implementing their marketing strategies. Here, I am
This paper discusses how the smart objectives can help in marketing Samsung cell phones especially the Galaxy Note 4.
“S” for specific. Here concrete answers have to be provided for questions such as who is the targeted buyer, where to meet the right customers, when to
The understanding of the consumer behaviour allows companies to take proper marketing decision relating to the design, promotion, pricing, positioning and packaging of product. The organisations are focusing on new and
10 pages (2500 words)Assignment
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