MARKETING REPORT- SAMSUNG GALAXY GEAR (SMART WATCH) - Assignment Example

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MARKETING REPORT- SAMSUNG GALAXY GEAR (SMART WATCH)

Gear Manager is used primarily for adjusting the device settings and installing various applications by means of Samsung Apps. Current Positioning of Samsung Galaxy Gear in Australia Samsung Electronics, Australia announced that the Samsung Galaxy Gear would be available in the country from 18th September 2013. It has been declared as the first wearable mobile technology range which acts as the companion device for the most recent Galaxy Note 3. The product launch has been announced globally on 5th September 2013 in Berlin. The Samsung Galaxy Gear has combined features of stylish design, smart device connectivity and the latest mobile technology presented in the form of a wrist watch. It represents one of the most exciting moves of Samsung in terms of pioneering the innovation which provides the users with high meaningful experience and provides increased freedom while using the mobile technology. According to Tyler McGee, this product offering would be changing the entire mobile technology landscape. ...Show more

Summary

SAMSUNG GALAXY GEAR (SMART WATCH) Table of Contents Table of Contents 2 Introduction 3 Current Positioning of Samsung Galaxy Gear in Australia 3 Marketing mix for the Samsung Galaxy Smart Watch 3 Current Product 4 Current Pricing 6 Current Place 8 Current Promotion 8 Brand Positioning Theory for Samsung Galaxy Gear 9 Reference List 11 Introduction Samsung Galaxy Gear is one of the Android based smart watches which are manufactured by the Samsung Electronics…
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