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Marketing of Samsung Galaxy Gear (Smart Watch) - Assignment Example

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Marketing of Samsung Galaxy Gear (Smart Watch)

This research will begin with the statement that Samsung Galaxy Gear is one of the Android based smart watches which are manufactured by the Samsung Electronics. It serves as the apt companion for most of the Samsung Galaxy tablets and smart phones that run on Android 4.3. The Galaxy Gear makes use of Android based operating system with a minimalistic interface as well as gesture based navigation. In order to pair it with any tablet or smart phone, the NFC tag within the charging cradle of Gear is stimulated to trigger the installation of Gear Manager Application, which coordinates the pairing of devices with this Gear over the Bluetooth. Gear Manager is used primarily for adjusting the device settings and installing various applications by means of Samsung Apps. Samsung Electronics, Australia announced that the Samsung Galaxy Gear would be available in the country from 18th September 2013. It has been declared as the first wearable mobile technology range which acts as the companion device for the most recent Galaxy Note 3. The product launch has been announced globally on 5th September 2013 in Berlin. The Samsung Galaxy Gear has combined features of the stylish design, smart device connectivity and the latest mobile technology presented in the form of a wristwatch. It represents one of the most exciting moves of Samsung in terms of pioneering the innovation which provides the users with high meaningful experience and provides increased freedom while using the mobile technology. ...Show more
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Summary

This article will explore the subject of Samsung Galaxy Gear under the following divisions: current positioning of Samsung Galaxy Gear in Australia; marketing mix for the Samsung Galaxy Smart Watch: brand positioning theory for Samsung Galaxy Gear…
Marketing of Samsung Galaxy Gear (Smart Watch)
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