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Implementation of SWOT Analysis: Nike Company A SWOT analysis is a method of business planning that involves the evaluation of the strengths, weaknesses, opportunities and threat to the business (Hill & Westbrook, 1997). When conducting a SWOT analysis of a business or product, the internal and external factors that favor or disfavor the business are analysed against a backdrop of the business objectives.
The threats are the elements that could lead the business to trouble. It is important to conduct a SWOT analysis as it may later inform the business planning steps that are directed to the realization of business objectives (Armstrong, 1996). Every serious business should conduct and implement a SWOT analysis every so often to evaluate its position in the market. This paper will involve a SWOT analysis of Nike Company and will go further to analyse what businesses need to do to gain a stronger market position. About Nike Company Nike Incorporated is a multinational business that designs, develops and markets apparel, footwear, accessories and equipment. The American company has its headquarters in the Portland metropolitan area of Oregon. Nike as the company is popularly referred to is among the fortune 500 companies and boasts of being a leading producer of apparel, sports equipment and athletic shoes in the world (Nike Inc., 2013). Established in 1964 under the name of Blue Ribbon Sports, the corporation has several brands to its name, the main ones being Nike, Nike Skateboarding, Nike Golf, and Nike Pro. ...
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