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Research Proposal
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Marketing Plan of Nokia Company (Nokia Lumia 2020 Tablet) Student’s Name Institutional Affiliation Marketing Plan of Nokia Company (Nokia Lumia 2020 Tablet) Company Summary Nokia is one is one of the leading electronic and telecommunication companies in the world today.


Presently, Nokia intends to launch its new the Nokia Lumia 2020 Tablet in the market. However, the success of this tablet will depend on the effectiveness of the marketing plan developed by the company. This marketing plan contains an analysis of the current situation, customers, and competitors that may affect the performance of the product after launch. The plan also analyses the strength, weaknesses, opportunities, and threats. In addition, the marketing plan also analyzes the macro-environmental factors, as well as the marketing mix of Nokia product. Situation Analysis Nokia operates in a very competitive market. The industry has several players that compete against each other for the limited customers available. To attract customers, every company in the industry tries to improve the quality of services provided to the customer by using the latest technology. The competition is stiff to the extent that months seldom pass without the existing or new players introducing a new plan aimed at luring additional customers (GRIN Verlag, 2012). Some Nokia’s main competitor in the industry includes Apple, Samsung, LG, Techno, and Sony Erickson. Customer Analysis This marketing plan targets all segment of the population. ...
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