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Marketing for Ice pad and Outline the process for gathering data for and explain how you would analyze the inf - Research Paper Example
Pages 4 (1004 words)
Marketing Research for Ice Pad Businesses conduct market researches to get a good picture of the kind of products or services that may be most profitable to them. Market research can be conducted to establish whether the products that a business offers meet customer expectations and needs or not according to Pyle (2010)…
Yet again, market research can help management decide how best to deliver their products to the target market. With many manufacturers producing and marketing a variety of ice pads in the U.S. it is important for a new entrant in the market such as Ice Pads Limited to establish what kind of products it needs to offer to win a significant part of the market. Ice Pads Limited was established in 2011 and has been a market leader in the supply of ice pads in China. The company sees a great potential in the United States, and particularly in New York City where winter sports are commonly played. The company targets individuals of either gender who engage in winter sports such as skating and ice hockey aged between 16 and 60. The sports are played by people across all socio-economic backgrounds and who have different lifestyles. Although these games are popularly played during the winter season when there is a lot of snow, there are places in New York that have ice courses for playing throughout the year. The major competitors in the New York market include Paragon Sports, New York Golf Center, and Jack Rabbit, all of which offer various ice pads used for sporting purposes. ...
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