Got a tricky question? Receive an answer from students like you! Try us!

Marketing Communication - Assignment Example

Only on StudentShare
Author : yparker

Summary

BRANDING STUDENT COURSE PROFESSOR DATE PART 1: INTRODUCTION. A brand refers to a name, symbol, logo, design, sign or a blend of all that are used by companies, organizations or individuals to identify their products and services. Branding, thus, is the process of giving a name, logo, design or symbol to one’s product or service in order to for the purpose of creating its identification in the market…

Extract of sample
Marketing Communication

Role of branding A brand name out to be good and appealing to many. It ensures that the attention of many is captured. A good brand name has a lot of advantages and enables a company or an organization achieves the following in the long run. One, is that it conveys the message that is intended. Good branding eliminates any possibilities of a wrong message being passed to the consumers. Another is that a good brand image gives a confirmation of the trustworthiness of a company. Such a thing makes the consumers view a company as being credible and are able to adopt their products and be loyal to them. Good branding also has an effect of linking goal predictions emotionally. Buyers often derive their motivation of purchases from good branding. Buyers have a tendency of believing that products that appeal to them are the ones they go for. Hence, if a buyer cannot find a brand appealing, they obviously will not have any taste to even think of purchasing the product. Last but not least, good brands strengthen user loyalty. ...
Download paper

Related Essays

Marketing communication
Integrated Marketing Communications (IMC) is a simple and modern concept used by organisations to ensure careful and effective linkage of all forms of communication. The concept of IMC enables organisation to effectively co-ordinate and integrate all of its marketing communication tools and functions. This management tool has been developed to ensure the integrated working of all aspects of promotion including advertisements, direct marketing, sales promotion techniques, and public relations. Promotion is one of the Ps in the marketing mix and it has a distinct set of communications tools.…
5 pages (1255 words)
Fundamental framework of engaging in marketing communication
The paper tells that marketing communications entails all the messages as well as related media utilised in communicating with a market. It consists of promotion aspect in the marketing mix of four Ps: place, price, product, and promotion. Marketing communication is the art and science of communicating information, which an organisation wishes to divulge towards the public. Such information could be associated to a product’s marketing, talk concerning the launch of a new commodity, or even the community initiatives that the company assumes. Marketing communications aid in defining the…
12 pages (3012 words)
Marketing Communication Activities
Marketing communication activities are primarily aimed at building awareness of the existence of a business, its products, its services and its position. Such activities are done through advertising, trade show presentations, web sites, press releases, brochures and other public relations activities. This report will discuss the marketing communications activities for pre and post-launch aimed at optimizing food and beverage income for investors who are establishing a hotel. The report will also highlight the tools and approaches required for measuring the effectiveness of these marketing…
8 pages (2008 words)
Marketing Communication Approach
There are various communication channels that any organization may use for corresponding with the consumers, investors, suppliers, social activist groups and media groups. These channels range from advertising, trade promotions, consumer promotions, event marketing and sponsorship, personal selling and publicity & public relations. The news release publication is concerned with and falls under the publicity and public relations category of marketing communication strategy. The news releases are issued by an organization whenever it has a worth mentioning news, event, or offer to announce…
6 pages (1506 words)
Marketing Communication
In the third section, semiotic analysis is done on the advertisement of United Colours of Benetton and has been interpreted depicting the underlying meaning of the advertisements. Semiotic Analysis Semiotics deals with symbols which occur in the form of pictures and text along with underlying meaning. Since advertisements both print and television tends to make an extensive use of signs and symbols in order to generate awareness about the product and the brand along with cultural meaning (Murphy, 2007). Semiotics has been applied in various fields such as film, medicine, theatre, zoology,…
9 pages (2259 words)
Marketing communication
Higher GDP, high disposable income of people and technological advancement will help to motivate the company to do product diversification. The authentic luxury watches will provide the positive contribution by the innovative creation and identification of target audience. The luxury watches have the strength to influence customer ambition and purchasing behavior due to attractive product design, effective marketing and distribution strategy. Singapore is known for the high consumption rate country of luxury products. Supportive competitive market and implementation of supreme product…
8 pages (2008 words)
Marketing Communication
Amongst our clientele, Burberry Plc is one of the leading customers whom we are serving currently and are responsible for handling all their marketing activities within our region for the period running through July to December 2013. Burberry is a fashion brand, established since 1856, mainly dealing in men and women clothing and similar luxurious accessories (Burberryplc.com). This paper provides a marketing communications report, entailing detailed discussion about the concept of marketing communications and its unfolding role in establishing integrated marketing communications strategy.…
14 pages (3514 words)