StudentShare solutions
Triangle menu

Marketing Communication - Assignment Example

Not dowloaded yet

Extract of sample
Marketing Communication

Role of branding A brand name out to be good and appealing to many. It ensures that the attention of many is captured. A good brand name has a lot of advantages and enables a company or an organization achieves the following in the long run. One, is that it conveys the message that is intended. Good branding eliminates any possibilities of a wrong message being passed to the consumers. Another is that a good brand image gives a confirmation of the trustworthiness of a company. Such a thing makes the consumers view a company as being credible and are able to adopt their products and be loyal to them. Good branding also has an effect of linking goal predictions emotionally. Buyers often derive their motivation of purchases from good branding. Buyers have a tendency of believing that products that appeal to them are the ones they go for. Hence, if a buyer cannot find a brand appealing, they obviously will not have any taste to even think of purchasing the product. Last but not least, good brands strengthen user loyalty. Consumers trust good branding since a good brand promises utmost satisfaction and, therefore, such can concrete in a very strong way the loyalty of the consumers to the product (Fanning, 2006). Product parity Product parity is all about the similarity or equality that exists between products. There are many products in the market that share a lot of attributes. They might have some slight difference, but the notable attributes shared by the products outweigh the slight difference. Such products deserve to be branded as one. Companies are in the verge of getting the largest market share globally and amassing huge revenues and profits as possible. Firms try as much as possible to find ways of dominating the market and also ways of diversifying their sources of revenues. They, therefore, have to think,and even if it means improvement of a product or finding new ways of presenting an already existing product to consumers so as to create a new impression in the eyes of the consumers. Organizations that have invented a product and presented into the market, may not have gained a wider market with that brand. As a result, they might want to rebrand it for the sake of making huge sales and increasing the market share of the product (Fanning, 2006). In such a case, the two brands might be different but the product still remains the same. In another case, a company might want to make an improvement of the product and slightly change its name. There is no big difference between the new product and the original one as the fact remains that it possesses about 98% of the product, and a very minute change just for the sake of making huge sales for profits. Furthermore, companies might want to expand its product by producing other products of one king but that have little difference. An example is the co-cola company which produces the Coca-Cola drink. The Coca-Cola Company has produced many sodas under it, a business that started with the invention of the Coca-Cola. So far, it has diversified into the production of sodas like Fanta. Fanta is of different flavors. There is the pineapple flavor, ...Show more

Summary

BRANDING STUDENT COURSE PROFESSOR DATE PART 1: INTRODUCTION. A brand refers to a name, symbol, logo, design, sign or a blend of all that are used by companies, organizations or individuals to identify their products and services. Branding, thus, is the process of giving a name, logo, design or symbol to one’s product or service in order to for the purpose of creating its identification in the market…
Author : yparker
Marketing Communication essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Marketing Communication"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Communication and Branding
From this paper, it is clear that the Integrated Marketing Communication (IMC) is the process of building a proper link between the messages and the communication forms. Integrated marketing communication is a promotional tool for the marketing mix. Marketing promotion also involves marketing communications.
4 pages (750 words) Assignment
Marketing communication mix
This study looks into marketing and communication mix as a tool used by business organizations and companies to meet their objectives in marketing and advertising of the products and services that they offer. The mix in marketing communication is comprised of promotion, product, price and place which are usually referred to as the four Ps in marketing.
11 pages (2750 words) Assignment
Marketing Communication Master Assignment
This has displayed a growth of more than 97% in retail sales of electrical goods compared to all other sectors at 28% during the same period of 1995 to 2001. This rate of increase is attractive enough for further forage into the market. This rate has been continuing to grow much beyond this period.
20 pages (5000 words) Assignment
The integrated marketing communication analysis
This marketing campaign is aimed at drawing the attention of the consumers everywhere buses subway terminals, sidewalks and billboards to find PMP in the outdoor portion of the campaign. These advertisements will be made available in major markets. It is proposed that large billboard may be located on one of the busiest corners in major cities so that people may only have to look up to be attracted.
10 pages (2500 words) Assignment
Integrated Marketing Communication
ness, marketing becomes highly complex mainly due to the changing external environment that cuts across geographical borders and customers coming from diverse background. Thus, various external and internal issues become pertinent elements that influence the marketing potential
1 pages (250 words) Assignment
Integrated Marketing Communication
The first characteristic in terms of the group serving as a spokesperson for a product is its global fun base, which means that when they advertise a product or brand, a large crowd in the whole world
2 pages (500 words) Assignment
Integrated marketing communication
The distributorship must collect different types of information from individual customers. These include information about if they know the products and brands, how they relate to her products and brands, their views on
3 pages (750 words) Assignment
Marketing communication
Any e-marketing program or campaign, such as ‘pay per click’ schemes, e-mails, affiliates, channels for webinar, Search Engine Optimization articles, Facebook marketing, podcasts, RSSs and
7 pages (1750 words) Assignment
International marketing communication
gical know-how, the fast speed of communication and exchange together with the growing complexity of the networks involved, globalization has gained another momentum and the results are evident in the market share of various companies. Differently put as Veseth (2005) would have
5 pages (1250 words) Assignment
Marketing Communication Strategy
Another way of accomplishing the objective of getting more followers is by focusing on niche markets or particular group of audience whose involvement in the game will increase the popularity of the team in the community. On
5 pages (1250 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation