How Apple will not survive after the death of Steve Jobs

How Apple will not survive after the death of Steve Jobs Research Paper example
Masters
Research Paper
Marketing
Pages 5 (1255 words)
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It will not be an overstatement to say that Steve Jobs is Apple. Without Steve Jobs, Apple will not survive the competition in the market of which Apple in the first place intensified…

Introduction

His return did not only resuscitate the company but also disrupted seven industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing (Isaacson, 2012). Under Jobs leadership, Apple became a innovative company that introduced products in the market that rendered other product obsolete and revolutionized the industry itself. Today, Apple is the world’s leading brand due to the innovation and leadership that Steve Jobs introduced in Apple without which, Apple would be nowhere near its status as the world’s leading brand today. This success is attributed to Steve Jobs management style of structured leadership and organizational behavior that has been both criticized and lauded by its critics but nevertheless made Apple of what it is today. There are many literatures that described Steve Job’s management style. Almost everybody is unanimous in their assessment about Steve Job’s passion for product excellence that drove Apple towards innovation. Steve Jobs is extremely engrossed not only towards the details of Apple’s products but also on how it is marketed. He is known to push people to accomplish goals and objectives more than they thought they could achieve. He also stretched the possibilities of hardware and software design that yielded revolutionary products of which we enjoy today that often drove his people nuts(time). He was known to become rude, [slave driver at times], unreasonable, fickle, arrogant and even took credit for other’s ideas (time). But despite these seeming weaknesses, Job’s leadership have undeniably drove the company from near bankruptcy to become one of the most envied companies in the world. ...
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