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How Apple will not survive after the death of Steve Jobs - Research Paper Example

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How Apple will not survive after the death of Steve Jobs

His return did not only resuscitate the company but also disrupted seven industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing (Isaacson, 2012). Under Jobs leadership, Apple became a innovative company that introduced products in the market that rendered other product obsolete and revolutionized the industry itself. Today, Apple is the world’s leading brand due to the innovation and leadership that Steve Jobs introduced in Apple without which, Apple would be nowhere near its status as the world’s leading brand today. This success is attributed to Steve Jobs management style of structured leadership and organizational behavior that has been both criticized and lauded by its critics but nevertheless made Apple of what it is today. There are many literatures that described Steve Job’s management style. Almost everybody is unanimous in their assessment about Steve Job’s passion for product excellence that drove Apple towards innovation. Steve Jobs is extremely engrossed not only towards the details of Apple’s products but also on how it is marketed. He is known to push people to accomplish goals and objectives more than they thought they could achieve. He also stretched the possibilities of hardware and software design that yielded revolutionary products of which we enjoy today that often drove his people nuts(time). He was known to become rude, [slave driver at times], unreasonable, fickle, arrogant and even took credit for other’s ideas (time). But despite these seeming weaknesses, Job’s leadership have undeniably drove the company from near bankruptcy to become one of the most envied companies in the world. This kind of leadership was aptly encapsulated and articulated by Geil Browning as structured in the article entitled “Why Steve Jobs' Exactitude Mattered as Much as His Vision” at it dissected why Steve Jobs was effective as leader with his management style. Structured leadership meant having a road map on how to get things done such as “definition of objectives, develop process and road maps, pinpoint roles and responsibilities, develop timelines and schedules, establish milestones and checkpoints, determine success metrics, and identify control mechanisms” (2013).  To be specific, this kind of management style continues to learn by doing which is why Apple was always ahead on the learning curve of smartphones and gadgets. This is supported by practicality and straightforwardness which critics have branded Steve Jobs as rude for his forthrightness in communicating. Structured leadership is also sequential such as Jobs which drove his subordinates’ nuts because he does not seem to get contented with vague ideas. In sum Steve Job’s structured leadership boils to “communicating a specific, desired outcome, providing the tools to complete the assignment, and articulating how to do it. Then just leave your employees alone. The work will get done--on time, on budget, and with precision” (Browning, 2013) particularly the precision part of which Job was known because he was precise to the minutest details. This management style of Steve Jobs however is no longer emphasized in the present leadership of Apple. Being such, Apple is bound to fail without Steve Jobs because the leadership and organizational behavior that was instilled by Steve Jobs that drove the company to excellence and produce radical innovation is already gone. Its new CEO Tim ...Show more

Summary

It will not be an overstatement to say that Steve Jobs is Apple. Without Steve Jobs, Apple will not survive the competition in the market of which Apple in the first place intensified…
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How Apple will not survive after the death of Steve Jobs essay example
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