How the Company Seeks To Deliver Customer Value

How the Company Seeks To Deliver Customer Value Assignment example
Pages 8 (2008 words)
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The Coca-Cola Company is one of the leading multinational companies, which operates in more the 200 countries across the world. It was established during the late nineteenth century. Headquarter of the organisation is located at Atlanta in the USA.


The corporation is committed towards, meeting the needs and tastes of its discriminating customers spread across the world with continuous innovation and by delivering quality of drinks. In order to strengthen its brand image and increase customer awareness, the company makes considerable investment in sales and marketing activities. The operations of the company are categorised into six major segments which involve Eurasia and Africa, Latin America, Pacific, Europe, North America, Bottling Investments and Corporate (Hartogh, 2007). Correspondingly, the purpose of the report is to critically examine and explain how the selected company i.e. The Coca-Cola Company seeks to deliver customer value. Organisational Objectives The Coca-Cola Company has established missions and objectives in order to guide its operations in the future period. Accordingly, the mission and objectives of the company are to: Refresh the entire world Inspire moments of cheerfulness Create value and ascertain transformation everywhere the company involves Similarly, the organisation has also articulated certain vision in order achieve its missions effectively and smoothly.
Correspondingly, the visions of the company are subdivided into six major categories which include profit, people, portfolio, partners, planet and productivity. ...
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