Got a tricky question? Receive an answer from students like you! Try us!

How the Company Seeks To Deliver Customer Value - Assignment Example

Only on StudentShare
Author : nikki72

Summary

The Coca-Cola Company is one of the leading multinational companies, which operates in more the 200 countries across the world. It was established during the late nineteenth century. Headquarter of the organisation is located at Atlanta in the USA…

Extract of sample
How the Company Seeks To Deliver Customer Value

The corporation is committed towards, meeting the needs and tastes of its discriminating customers spread across the world with continuous innovation and by delivering quality of drinks. In order to strengthen its brand image and increase customer awareness, the company makes considerable investment in sales and marketing activities. The operations of the company are categorised into six major segments which involve Eurasia and Africa, Latin America, Pacific, Europe, North America, Bottling Investments and Corporate (Hartogh, 2007). Correspondingly, the purpose of the report is to critically examine and explain how the selected company i.e. The Coca-Cola Company seeks to deliver customer value. Organisational Objectives The Coca-Cola Company has established missions and objectives in order to guide its operations in the future period. Accordingly, the mission and objectives of the company are to: Refresh the entire world Inspire moments of cheerfulness Create value and ascertain transformation everywhere the company involves Similarly, the organisation has also articulated certain vision in order achieve its missions effectively and smoothly.
Correspondingly, the visions of the company are subdivided into six major categories which include profit, people, portfolio, partners, planet and productivity. ...
Download paper

Related Essays

Creating Added Value for the Customer
The paper presents the video game console as part of the video game industry, which is again part of the consumer electronics industry. The video game console industry was born in 1972 with Odyssey produced by Magnavox. However the industry was at its nascent stage until the 1980s. Currently the video game console market is dominated by 3 main players – Sony, Nintendo and Microsoft. According to recent data, the gaming market peaked in the year 2008 with a net sales of $21.23 billion (hardware sales $7.81 billion and software sales $10.96 billion). The market is mainly dominated by software…
11 pages (2761 words)
Delivering Customer Value Through
Talking on this note, it can be said that the entire process of globalization has played a major role in the process of opening of markets around the world and making information from various corners available to the masses, irrespective of their geographical locations. As a matter of fact, it can be said that the entire process of globalization has played a major role in the process of influencing the consumer behavior, needs and demands of the masses all over the world. The high level of influence that are being implemented on the masses by the process of globalization has led to the…
24 pages (6024 words)
how a satisfied customer help a company grow
The company also aims at helping these organizations develop effective communication strategies whose focus is customer based, employee related, investors, stakeholders, partners, and media relations focused. Harriet Weintraub Fashions has been tested and proved successful in its line of business. We encourage person to person or a group of people’s communications consulting. We not only deal with companies and corporations but with individuals as well. Broadways also has a plan of opening other branches in other states as part of its expansion plan. Description of Marketed services The…
5 pages (1255 words)
Adding customer value to your financial organisation for competitive advantage.
These perceptions extensively influence their decisions on their interests to purchase from, work with, and market or support these companies. In the present competitive market and unpredictable economic environment, customer value may be an organization’s greatest asset – an aspect that makes a company to survive and beat their competitors in the market. Therefore, effective customer value is crucial to aid the company manage its public image by communicating and establishing strong relationships with other companies and stakeholders. This paper will investigate how Deutsche financial…
6 pages (1506 words)
customer value
The main points discussed in the paper will be summed up in the conclusion. Samsung Electronics is based in South Korea and it specialises in manufacturing and distributing a wide range of consumer electronic products. The company was founded in 1938 and it has been involved in business of manufacturing electronic products for quite a long time. The company also has many affiliates as well as subsidiaries that operate under its brand name. According to the company’s 2012 annual report, Samsung is the world’s largest mobile phone manufacturer as indicated by the unit sales of the products.…
8 pages (2008 words)
How the company seeks to deliver customer value
Introduction of the Apple Macintosh has engaged in numerous products launches that have been met with much anticipation. For instance, Apple iPhone has been considered an elegantly designed device for sending and receiving information. The iPhone has a combination of smart phone capabilities with natural graphical interface projected on a large multi-touch display. Apple’s marketers focus on consumer behaviours in order to improve their marketing strategies and foster an understanding of how the consumer thinks feels and selects between various alternatives (Solomon, 10). These…
8 pages (2008 words)
How the company seeks to deliver customer value?
Basically, the purpose of this report is to explicate different media through which a company attempts to deliver real customer value by using example of Walmart which is an American multinational retail corporation and famously runs a large chain of department stores around the world. The success of this renowned business corporation is such that it is consistently ranked by Forbes as one of the top businesses operating worldwide. As it is one of the world’s most prestigious companies, currently over two million employees are privately employed at Walmart. It is also the largest grocery…
7 pages (1757 words)