Pages 5 (1255 words)
Situational Analysis of Nike Fuel Band Name: Course: Instructor: Date: Situational Analysis of Nike Fuel Band Product Description The Nike Fuel Band is a gadget that is worn on the wrist, and it functions to track one’s activities throughout the day, even helping its wearer to do or achieve more.
Nike Fuel Bands are easy to set up as well as use, and they come in three sizes (the small, the medium or large, and the extra-large). Another feature on the wristband is a size space, which enables it to fit best. This product is also resistant to water and enjoys a long battery life (could go even for seven days) (Bergh & Behrer, 2013). Nike Fuel Band has an added advantage in the sense that it comes with a free mobile application (Nike+ Fuel Band). With this application, a person is able to track progress made, turning the movement tracked into Nike Fuel points. This can be synchronized using Bluetooth wireless to view results, the high points during the day, the achievements or trophies gained, and general progress made. In summary, the Nike Fuel Band tells a person how active they are and motivates any person who desires to increase their level of activity (Bergh & Behrer, 2013). Company Description Nike Fuel Band is an exclusive product of Nike, Inc. This is a corporation that is multinational and of American origin. Nike, Inc. can be rightfully termed as the leading innovator in the world when it comes to athletic footwear, equipment, apparel, and accessories. The company designs, also develops, sells, and markets its products and services throughout the world. The Nike, Inc. ...