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Pages 18 (4518 words)
MARKETING PLAN of BiCE, Abu Dhabi Contents 1.0 Executive Summary 3 2.0 Situation Analysis 4 2.1 Market Summary 4 2.2 SWOT Analysis 7 Internal strengths 7 Internal weakness 7 External opportunities 7 External threats 8 2.3 Competition and market share 8 2.4 Product (Service) Offering 10 2.5 Keys to Success 11 2.6 Critical Issues 12 3.0 Marketing Strategy 13 3.1 Mission 13 3.2 Marketing Objectives 14 3.3 Financial Objectives 14 3.4 Target Markets 14 3.5 Positioning 15 3.6 Strategies 15 3.7 Marketing Mix 16 3.8 Marketing Research 17 3.8.1 Research Objectives 17 3.8.2 Research Methodology 18 3.8.3 Data Analysis 18 4.1Controls 19 4.2Implementation 19 4.3Marketing Organization 19 4.4Contingency Pla…
Extract of sample
The restaurant is renowned for serving authentic Italian delicacies. For developing a detailed marketing plan for a new business in-depth analysis and understanding of various environmental factors, competition, current internal situation, market analysis, target market and their consumption trend. Marketing strategies and implementation plan have been developed after conducting market analysis including market competition, SWOT analysis and consumer behavior analysis. This market plan also induces future scenario and action plan. Key findings from environmental analysis, market analysis, competition analysis in the target market and detailed strategies and implementation plan have been summarized as follows. United Arab Emirates has been enjoying modern, diversified and growing retail food sector over the years. Increasing development of new hypermarkets in last few years is the key driver for rapid growth in retail food sector. ...
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