StudentShare solutions
Triangle menu

An analysis of an ad (SAMSUNG Galaxy S4) - Assignment Example

Being in agreement that the advertisement was successful, this paper will analyze ways in which the advertisement for the Samsung Galaxy S4 smart phone is memorable and how it has managed to achieve outstanding impacts. It will describe the buying process as the main theme and determine who the target market is as well as highlight the advertisement’s strong and weak points. Further, it will give recommendations on how the advertisement could have been improved to achieve even better results. To drive the buying process, advertisers need to look at factors that affect consumer behavior or, in other words, answer the question why consumers buy the things they buy. In that sense, the buying process suggests that consumers pass through distinctive phases before finally buying a product. First, they realize that they want or need the product, then seek information and evaluate other products within the similar range. After satisfactorily being convinced about the best available from the options, they may then make a purchase. Traditionally, advertisements for high technology smart phones have not always clearly communicated their benefits in a manner easily comprehensible by non-technical users. They are characterized by an assumption regarding the instinctive aspects and often overestimating the understanding levels of the market (Kotler & Kevin 2006, 69). However, the Samsung Galaxy S4 advertisement has managed to tie it to the original positioning of the company which has always been for humans. In the advertisement that runs for one minute, the marketers have managed to communicate how an ordinary user can take full advantage of the simple yet innovative technology. Their choice of a background song that is popularly known, from the four seasons, attracts and holds the attention of the audience as the key features of the gadget are screened in the form of short sentences. As has been shown by research, consumers purchase brands that they can easily develop an emotional attachment to (Tirmizi, Rehman & Saif 2009, 529). Music is one of the best known ways to create emotion, and a key effect of the chosen song is that it promotes the ability of the advertisement to remain memorable. Even without human voice-over, this strategy communicates the phone’s basics that users need to know about the new phone. The advertisement is set in a background that can attract both emotional and environmental responses that shape buying behavior. Target Market From its attributes, the audience can quickly establish that the phone targets a wide range of market but emphasis can be placed on tech-savvy youth. The opening pop-up says the phone is slimmer but stronger, which immediately gives it both feminine and masculine characteristics. It is not discriminative in terms of gender. It claims to have unimaginable clarity, which when coupled with its extended memory of 64 gigabytes makes it appealing to a young generation that loves downloading and storing movies. Looking at the aspect of targeting a large range of a market, this aspect also sits well with regular travelers because they can also carry along their own entertainment regardless of age. This gives the advertisement its first strong point because it is apparent that the marketers did sufficient research and anticipated the needs of potential customers. They manage to create honest marketing ...Show more


An analysis of an Ad (Samsung Galaxy S4) Name: Institution: An analysis of an Ad (Samsung Galaxy S4) Introduction Effective marketing aims to communicate a product’s value to potential customers so that the product can achieve profitable sales (Ferrell & Hartline 2005, 89)…
Author : esta14
An analysis of an ad (SAMSUNG Galaxy S4) essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"An analysis of an ad (SAMSUNG Galaxy S4)"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

An analysis asking a critical question about the ad
However, the question is not about its popularity but about what can it offer to the health and well – being of a person. From all my experience and research, it would make sense for me to suggest that this drink is nowhere an ideal drink for our coming generation.
1 pages (250 words) Assignment
Marketing ad
The editorial environment is generally considered with music and culture, with an added emphasis on political elements. Generally, the political advertisements feature a liberal slant. This is also the consistent general theme throughout the publication, with the consistent features being full-scale interview with famous musicians, political stories, and a back of the page feature of the billboard magazine charts.
1 pages (250 words) Assignment
Project (Samsung Group) 5
These two research methods generally encompass various research approaches that determines the positive research outcome based on behavior and nature of collected data. Quantitative research evaluates and analyzes several numerical data. Quantitative research method analyzes information and data based on several delegate samples within a vast populations’ number.
3 pages (750 words) Assignment
Samsung Group (FINAL)
Research Question & Methodology 5 Research Question 5 Basic Method of Research 5 D. Research Design & Measurement Technique 6 Interview Process 6 Measurement Scale 7 E. Sampling Methods 7 Identification of Sampling Method 7 Justification of the Choice of Sampling Method 7 Identification of Sample Size 8 Justification of the Choice of Sample Size 8 F.
4 pages (1000 words) Assignment
Interview on perceptions of a product or servise and ways of motivating customers and increasing customer satisfaction
The most important aspect of ensuring consumer satisfaction is ensuring that goods and services provided are of the highest quality available at reasonable prices. However, business establishments regularly carry out surveys on the ground in order to establish the level at which their consumers are satisfied with the goods or services provided.
6 pages (1500 words) Assignment
Ad Agency Assignment
BaM’s has working relationships with customers (Bradley and Montgoamary, 2012). Answer: Mike Tompkins “firework” program was successful advertisement. The main idea of the program was to create
1 pages (250 words) Assignment
Analysis of a Job Ad Questionnaire
Whereas the remaining aspects of the job are administrative tasks that are involved with promoting the business activities of the company. 2. I managed to locate this ad at The ad was
1 pages (250 words) Assignment
Celebrity endorsement:David Beckham &Samsung research
David was also of interest to me because his popularity among brands continues to soar even after he retires from international soccer scene and the much popular English football league where he turned out for Manchester. It would be
4 pages (1000 words) Assignment
Advertising: Print Ad Exercise
Particular companies always ensure that the methods they choose are suitable to help them achieve their set objectives as well as depending on the needs of the industry in which they
5 pages (1250 words) Assignment
Samsung Product Portfolio

Every product provided by Samsung to its consumer has a contribution to the company. According to the Boston Matrix, Stars are products with a large market share and are in a rapidly growing market. In the case of Samsung, its star is Samsung Electronics. Samsung Electronic produces a vast range of products for the rapidly growing market.

8 pages (2000 words) Assignment
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us