The use of email targets the old while social media is used by the company to reach out for teenagers. Displays and guided tours are also conducted by the company in communicating to potential clients. Photo displays of successful surgeries are also used as a marketing tool. Sales promotion There are regular print advertisements seen in the community publications in the health sector that publicizes the company. Other publications done nationally focus on surgery conducted by the institute. Participation in community volunteer service and sponsorship of events marks another platform for promotion of the company. Radio stations are also used in building the reputation of the organization. The company does sales promotion through the application of discounts for plastic surgery services. Former patient make referral because of the satisfaction gained during their retreatment. The company ensures that the customers they serve, when satisfied. This is enhanced by prompt response to questions prior to and after surgery. Customers are asked by the company on their willingness to provide testimonials about the service. This sales promotion method ensures hat more patients visit the company. Public relations Prospective customers of plastic surgery require elaborate information about the procedures. The company ensures that information remains available through educational material that aids the decision making process. Future articles on plastic surgery are written by professionals in the company.
Informative writing applies as a tool of attracting patients to the company. The interaction mannerism of the company and the patients dictates the willingness of more patients to take the practice. The plastic surgery institute of Miami employs commendable communication skills when approaching and responding to potential clients. Contacts are available in the website of the company and are provided in other advertisement surfaces. This enables ease access of relevant customer service. Procedures during surgery are also available in the website, which ensures that customers get versed with the requirements of the processes. Direct marketing Direct marketing is done through the media. Through the social media and blogs, information about plastic surgery is provided. The blog for the practices of the company includes procedures so as to draw the attention of patients in the social media. The company has reliable bloggers who keep updating potential customers about plastic surgery at the company. Other information is also available in the website that is excellently maintained. This enables direct communication with potential customers. Through direct marketing, the company targets new clients who may not be sure to have surgeries done for them. Willing customers are also reached so in the direct marketing process so as to convince them of the expected success of the procedure. This encourages more customers to conduct plastic surgery. Personal selling Personal selling in the company is evident when customers are requested to testify about their experience at the institute. The company targets doubtful customers through other patients who have successfully gone through the procedure. The result is an increased confidence level among prospective clients. This is done through televised media and exhibitions to enable direct interaction of the targeted customers and sales personnel. Personal selling has evidentiary value for potential clients who may want similar surgeries (Rodriguez and Losee