Thermostate X made up product

Thermostate X made up product Essay example
College
Essay
Marketing
Pages 3 (753 words)
Download 0
Name: Instructor: Course: Date: Thermostat X Thermostat X is a unique product with solar mechanisms for heating and cooling. The product is unique in that it is easy to use, portable and light enough to carry around without difficulty. In addition, the product is efficient for sporting activities…

Introduction

In this case, the first step would be to increase Thermostat X awareness in the market. Consumers are likely to purchase a product that they are in knowledge of, prior to purchase. Using broadcasting commercials and other printed ads, would assist in introducing Thermostat X into the market. The ads would include the company’s name with a continuous mention of the brand name and its consequent slogan (Saxena 58). The company’s name in the ad would convince consumers that the product is indeed genuine. In addition, a good company name may boost a product’s sale in the market. If the consumers associate the company with the production of quality goods, it may do well for the new product in the market. The audience needs to know the advantages of Thermostat X, thus, the ads should lay emphasis on the solar heating and cooling systems, to remain memorable to the consumers. This would remind a consumer the existence of Thermostat X, when purchasing a related product. When marketing, the main goal is to outshine a competing product. Therefore, the message in the ads should be one that keeps on ringing in the consumer’s mind. Stating the advantages of a product in the message, would increase the chances of purchase, in case it lies in the same place with the other competing product. The advertisements would include the use of a persuasive tone and language to reach the consumers. ...
Download paper
Not exactly what you need?

Related papers

Product Reassessment
The BlackBerry previously was restricted to corporate only. However, it has recently been opened to any user of the mobile phone. The current population in the United States is composed on majority youths who increasingly need to communicate through the social media with peers as well as with corporations in which they have interest to work for. It can be well repositioned in the market through…
Product Launch
American Goods Wholesale Club (AGW) is a service provider and also carries actual products. Our company will tap into the market of patriotic American consumers whiles promoting products that already exist for both local consumption and export. AGW Club will provide a platform for manufacturers to display and promote their products while servicing its members with their needs. Manufacturers…
Product Marketing
2010 Pg. 615). It is therefore important for companies to have an idea of the market before releasing products. The first step in ensuring that a new product survives in the market is to design marketing strategies which will involve the right channels and segments that the product would have to adapt once it is officially released. This document looks at the market plan of Arimount Company on a…
Product Marketing
This is happening as additional customers demand for more products deemed to be environment-friendly, not only due to sustainable production methods but also due to the ease of disposal and consequent environmental conservation (Gordon, n. p.). Product Description “Green Diapers” provide users with a wide array of disposal options, that is, tossing, composting or flushing. Additionally, the…
Product Report
Apple has designed the latest model of an iPod with video capability. This makes it stand out for it does not only serve the purpose of listening to music but also watch videos. However, it would be better if this gadget contains a digital camera incorporated into it. This will make life even better, and people will not have to carry a digital camera. (Ireland et al, 2008) For this reason, am…
CRS-x
26). Some companies are still making use of the traditional marketing methods which include publications, television, radio, telephones, billboards, postal services, face to face methods amongst others. Their counterparts instead make use of websites, emails, social media and video-conferencing in the same effort. It is important for any company to seriously consider its marketing strategies as…
Product Assessment
Fax machines had been very popular in offices and at home for transmitting messages anywhere for some time. According to coupon. chili.com website, an environmentalist group, there are about 46.3 million fax machines in the world, most of which are held in the United States, Japan, Germany, France and UK (in that order) . This group is worried on the environmental effect of the staggering amount…