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Essay sample - Thermostate X made up product
Pages 3 (753 words)
Name: Instructor: Course: Date: Thermostat X Thermostat X is a unique product with solar mechanisms for heating and cooling. The product is unique in that it is easy to use, portable and light enough to carry around without difficulty. In addition, the product is efficient for sporting activities…
In this case, the first step would be to increase Thermostat X awareness in the market. Consumers are likely to purchase a product that they are in knowledge of, prior to purchase. Using broadcasting commercials and other printed ads, would assist in introducing Thermostat X into the market. The ads would include the company’s name with a continuous mention of the brand name and its consequent slogan (Saxena 58). The company’s name in the ad would convince consumers that the product is indeed genuine. In addition, a good company name may boost a product’s sale in the market. If the consumers associate the company with the production of quality goods, it may do well for the new product in the market. The audience needs to know the advantages of Thermostat X, thus, the ads should lay emphasis on the solar heating and cooling systems, to remain memorable to the consumers. This would remind a consumer the existence of Thermostat X, when purchasing a related product. When marketing, the main goal is to outshine a competing product. Therefore, the message in the ads should be one that keeps on ringing in the consumer’s mind. Stating the advantages of a product in the message, would increase the chances of purchase, in case it lies in the same place with the other competing product. The advertisements would include the use of a persuasive tone and language to reach the consumers. ...
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