StudentShare solutions
Triangle menu

Case study - Essay Example

Nobody downloaded yet

Extract of sample
Case study

That was the time when she realized that this bag can be popular product for people who loves innovative designing articles like cloths, umbrella, handbags, wallet, makeup bags, lamp shades etc. Clare, mother of Calypso also helped her with the business. Her first year turnover was ?180 000 and she became the London Business person of the year at the age of 22 (Burns, 2011). Calypso and her mother Clare chose to manufacture the bags from UK and use their house as the office. The reasons are: Working from home was advantageous cause their Calypso did not had to pay any rent for her office to anybody. Except that no extra electricity or internet bill there are flexible office time. She could able to work any time in a day and handle any matter whenever they arise without delay. And she got her mother’s help from home (Clippy London, 2013). She was worried that any big and established manufacturer in market can easily steal her idea or copy it so she had to make the sales fast and regular, to do that she needed the supply unit and manufacturing unit to be close. If the supply unit is thousands of miles away somewhere in china and she had import everything from there it would took couple of valuable days. Instead of that if that if both the unit in UK the orders can be more quickly handled. And once the business start and run smoothly the payment terms for business chain will be regular and spontaneous and it will help the cash flow for her business. An online directory namely Kelly’s online directory (Kelly Search, n.d.) helped her to find out a manufacturer from UK (Smith, 2010). Calypso was a first timer in business field and she had no experience in that domain. Also her volume of business was not very big it was precisely 250 bags only. So for 250 bags going to foreign country to search supplier and renting a separate office would have been more fancy for her cause she was not sure the idea of transparent and graphics bag would hit in the market or not. Her initial customers were family, relatives, friends and those people who appreciated her idea earlier. The official launch of the product was on 2004 during Christmas Fair in Olympia’s Spirit (Stylist.co.uk, n.d.). These three were the main reason of choosing UK as the place of manufacturing for calypso for her fashionable see through bag with customised designs. During start ups and initial growth period manufacturing unit of Clippy was at UK, there were some advantages as well as some disadvantages also. Advantages can be: If supply and manufacturing unit are nearby then time cycle from order of raw materials –delivery of them –and making finished items and delivering them to market become fast and regular. Communication between various members in supply and delivery chain is become easy and effective. In that respective if we look at Clippy’s initial days (start up and initial growth) it was quite expectable for such an innovative product. It was an innovative product no such see through bags with pockets and photos of family and friends on it was available previously in any market. It was an experiment for her to launch it in small scale in UK market from where she also got couple of encouragements from various fashion lovers. So it was like a gamble for her. So it was better to choose her home market rather than foreign market for manufacturing (Department for Business Innovation and Skills, 2012). Calypso did not have any experience as a ...Show more

Summary

Clippy London Contents Answer 2 3 Answer 3 7 References 12 Answer 2 Calypso Rose in 2004 at the age of 22 decided to launch her own fashionable customized bag. She borrowed ?2000 form her parents for making initial 250 bags. That was the day when clippy born…
Author : caliparker
Case study essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Case study"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Case Study
All the information about the three potential candidates for Managerial position has been summarized in the given table. The information in the table shows that Carmen is a lady with
6 pages (1500 words) Essay
Case study
However, the experiments done on unsuspecting human subjects by Doctor Neisser called into question the morality and ethics of experimentation on human subjects. It was Doctor Rudolf Virchow, a Berlin
2 pages (500 words) Essay
Case study
10). Culture is diverse; hence whatever is valued by one community may not be so to the other. In health institution, Elaine (2004, p. 250), observes that patients from the same ethnic background are
2 pages (500 words) Essay
Case study
In this context, a case is defined as “the singlemost defining characteristic of case study research” (Merriam, 1998, p.27). The marketing research proposed in this paper, is based on the
4 pages (1000 words) Essay
Case study
percent, but a politically inexperienced governor feels that it is necessary to eliminate these programs thought it is necessary to eliminate the programs. Being the prisons director, I decided to give my response to the inexperienced governor that explains why the policies
3 pages (750 words) Essay
Case study
Today, the meaning of propaganda is used comprehensively to connote public relations. The government uses mass relations to disseminate accurate information on policies and their adversaries. The two frequent features that presented propaganda’s new possibilities were mass
1 pages (250 words) Essay
Case study
The amount of organizational takeovers and company mergers has been considered a standard of measure of the level of economic development. In most cases, company takeovers have been associated with incidents
4 pages (1000 words) Essay
Case Study
sively become more complicated, labor shortages will become evident in most of the mature industries and companies especially in the developed countries. At the same time, a more than needed number of employees with skilled talent are likely to be seen in other areas and
2 pages (500 words) Essay
Case study
With the decline in sugar and cocoa production, many people became unemployed. Urbanization in the country, as indicated in the case study gave people hope for better non-agricultural jobs. Many left
2 pages (500 words) Essay
Case study
A company should embrace technology in handling production process. Bella India has skilled personnel as evidenced in the way management tackles technical issues such as reduction in transitional time between St Louis and
1 pages (250 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us