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Mobile devices - Essay Example

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Mobile devices

Within the piece in question, the author discusses the benefits and pitfalls of using and over-using social media as a means of developing a marketing approach. As the year 2013 draws to a close, it can definitively be stated that the impact of mobile computing with regards to communication and marketing is more important now than it was at any previous time in the future. As a direct result of these dynamic shifts, the manner in which marketing has taken place and the manner through which firms seek to reach their clients has also changed precipitously from what it was merely a few years ago (Gupta and Wileman 2009). Accordingly, the following analysis will seek to detail the ways in which technological change has not only shifted the means of marketing and integration, but has fundamentally changed the ways that businesses promote themselves and engage with the consumers in the market. The article points to the fact that many firms have been unduely tempted to step away from traditional approaches and have begun to chase the allure of cheap and omnipresent forms of internet advertising; to include those linked to social media marketing. Although this can most certainly be an effective approach in engaging certain key demographics, the author warns that it must not supplant the approach that it utilized within the many other forms of marketing that have for so long helped to define the means by which businesses integrate with the consumers. In the same way that personal computer revolutionized the way in which computing took place, mobile computing has redefined the manner through which the individual communicates, the business entity markets, and computing is represented within the current world. Whereas but a few brief years ago an individual would be constrained to their desk as a manner of reaching potential clients and/or sending something as simple as an email, the communication platform that the mobile device now offers allows for a much greater degree of efficiency even if the individual in question is not within range of a Wi-Fi signal and/or within range of traditional desktop PC and keyboard (Brady et al., 2002). Further, perhaps the greatest shift that can be noted outside of the sheer ease of communication that these devices have been able to provide is the fact that mobile marketing has been able to pervade the environment and can be exhibited to the individual upon nearly each and every website that is viewed in a mobile platform or even as advertisements that are provided within the applications that each of us have become so reliant upon (Hortinha et al., 2011). With respect to the way in which the individual or the firm should integrate with the information that has thus far been presented, it must be understood that the zeitgeist of the era demands a closer attention is paid to mobile computing and the manner in which it can be utilized to garner further levels of profitability for the industry/business in question. From the personal standpoint, little if anything has changed with regards to communication over the mobile platform in the past 5-10 years (Tuten et al., 2013). Once mobile devices became internet enabled and were functionally able to send emails/MMS messages as well as search the web, few innovations have come along to shift the dynamic of personal communication. However, with that being said, it must be understood that the greatest shift that has been felt with regards to mobile computing has been with respect to the way in which businesses seek to leverage these platforms as a means of reaching out to the consumer. One need look no further than a major car manufacturer’ ...Show more
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The past few years had noted a dramatic increase with respect to the overall level of mobile devices that are used for purposes of business and pleasure throughout the world. …
Mobile devices
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