Mobile devices

Mobile devices Essay example
Masters
Essay
Marketing
Pages 4 (1004 words)
Download 0
The past few years had noted a dramatic increase with respect to the overall level of mobile devices that are used for purposes of business and pleasure throughout the world. …

Introduction

Within the piece in question, the author discusses the benefits and pitfalls of using and over-using social media as a means of developing a marketing approach. As the year 2013 draws to a close, it can definitively be stated that the impact of mobile computing with regards to communication and marketing is more important now than it was at any previous time in the future. As a direct result of these dynamic shifts, the manner in which marketing has taken place and the manner through which firms seek to reach their clients has also changed precipitously from what it was merely a few years ago (Gupta and Wileman 2009). Accordingly, the following analysis will seek to detail the ways in which technological change has not only shifted the means of marketing and integration, but has fundamentally changed the ways that businesses promote themselves and engage with the consumers in the market. The article points to the fact that many firms have been unduely tempted to step away from traditional approaches and have begun to chase the allure of cheap and omnipresent forms of internet advertising; to include those linked to social media marketing. ...
Download paper
Not exactly what you need?

Related papers

Samsung Mobile Company
Therefore an information audit is vital in determining whether a company is utilizing its information resources adequately to enable it to compete favorably within the business environment. As a result it is evident that an information audit has a major contribution to a company’s information systems strategy. This paper gives a critical analysis of the contribution of information audit to the…
Service Industry in Context - T-Mobile
As of the recent times, the company has generated revenue of around 14.8 billion by the process of handling its operations with an employee strength of over 34,500 employees (Deutsche Telecom, 2012, p. 18). The company’s planning and strategy based operations are initiated from the US based headquarters which is located in the Bellevue area in Washington. Talking in terms of customer statistics,…
The Mobile Phone Market in China
At the same time, there is a heavy reliance on group affiliation and group membership in China that continues to feed growing consumption demand ratios for mobile phone products as a means to stay connected with other Chinese family members and peer acquaintances. There is also a growing demand for mobile services in the business environment for executives and generic employees alike, representing…
The Impact of Mobile Computing Technology on Traditional Mobile Telephony
The researcher would like to thank his supervisor for guiding him at every step along with supporting him in the due process. The support and guidance of all professors has been phenomenal and commendable that enhanced the overall appeal of the research in a great manner. The researcher would also like to thank his University for offering great support in accessing the library and other electronic…
Mobile Marketing Paper
The behaviors of the mobile phone users have defined and outlined the reactions of the marketers. This means that the reactions or needs of the users have resulted to the growth of mobile marketing. Development of the target population in the study cannot go beyond the users of mobile phones. The research has not given the number of the sample target. It relies on the records given by different…
mobile business technologies
iOS has made the touch screen so easy to use because of its Multi-Touch interface. Anything whatever the user does is in an easy, spontaneous and fun way (Apple Inc., 2013). Android is an operating system designed for mobile phones and is developed on the modified version of Linux (Lee, 2012). Google android for last three years has moved from open source solution to the mobile operating system…
Mobile marketing research
Wireless communication has revolutionized human interactions and actions in ways that could not have been anticipated by Graham Bell, the founder of the telephone. The revolution has given new meaning to the term mass communication and the possibilities offered by the communication systemsPerhaps the most widely used conduit for communication these days is the mobile phone. It is needless to say…