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The past few years had noted a dramatic increase with respect to the overall level of mobile devices that are used for purposes of business and pleasure throughout the world. …
Within the piece in question, the author discusses the benefits and pitfalls of using and over-using social media as a means of developing a marketing approach. As the year 2013 draws to a close, it can definitively be stated that the impact of mobile computing with regards to communication and marketing is more important now than it was at any previous time in the future. As a direct result of these dynamic shifts, the manner in which marketing has taken place and the manner through which firms seek to reach their clients has also changed precipitously from what it was merely a few years ago (Gupta and Wileman 2009). Accordingly, the following analysis will seek to detail the ways in which technological change has not only shifted the means of marketing and integration, but has fundamentally changed the ways that businesses promote themselves and engage with the consumers in the market. The article points to the fact that many firms have been unduely tempted to step away from traditional approaches and have begun to chase the allure of cheap and omnipresent forms of internet advertising; to include those linked to social media marketing. ...
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