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impact of advertising and branding on consumer buying behavior for automobiles industries in india
Pages 48 (12048 words)
Marketing impact of advertising and branding on consumer buying behaviour for automobiles industries in India Contents 1. Introduction 4 1.1 Background of the study: 4 1.2 Aims and objectives or hypothesis: 8 1.3 Rationale of the study: 8 1.4 Limitation of the study: 9 1.5Plan of dissertation project conclusion: 9 2 Literature review 9 2.1 Introduction 9 2.2 Review theoretical literature 18 2.3 Review empirical literature 25 2.4 Conclusion 28 3.
Conclusion 55 5.1 Introductions 55 5.2 Summary of the study with emphasis on key findings: 56 5.3 Implication of findings: 56 5.4 Direction for further research references and bibliography appendices 59 Appendix 63 1. Introduction 1.1 Background of the study: Brand is a unique characteristic of a product which no other product of a different organization cannot copy or produce. It can be a symbol, name, term, design, colour or other features. Brand is an extra value which customer ready to pay while purchasing a famous company’s product. Advertising is a part of marketing communication. Advertising is used to manipulate, encourage and persuade viewers which can be a specific group also, towards some action. Mostly the desired action is drive consumer behaviour towards some commercial products or services, sometimes ideological or political advertisement also done. Industries often use advertisement to increase the consumption rate of their products and services by consumer. This became very easy by branding. For example when customer thinks about a smart phone the first company name come to their mind is Apple. That is because of branding. ...
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