impact of advertising and branding on consumer buying behavior for automobiles industries in india - Dissertation Example

Only on StudentShare

Extract of sample
impact of advertising and branding on consumer buying behavior for automobiles industries in india

Conclusion 55 5.1 Introductions 55 5.2 Summary of the study with emphasis on key findings: 56 5.3 Implication of findings: 56 5.4 Direction for further research references and bibliography appendices 59 Appendix 63 1. Introduction 1.1 Background of the study: Brand is a unique characteristic of a product which no other product of a different organization cannot copy or produce. It can be a symbol, name, term, design, colour or other features. Brand is an extra value which customer ready to pay while purchasing a famous company’s product. Advertising is a part of marketing communication. Advertising is used to manipulate, encourage and persuade viewers which can be a specific group also, towards some action. Mostly the desired action is drive consumer behaviour towards some commercial products or services, sometimes ideological or political advertisement also done. Industries often use advertisement to increase the consumption rate of their products and services by consumer. This became very easy by branding. For example when customer thinks about a smart phone the first company name come to their mind is Apple. That is because of branding. ...
Download paper

Summary

Marketing impact of advertising and branding on consumer buying behaviour for automobiles industries in India Contents 1. Introduction 4 1.1 Background of the study: 4 1.2 Aims and objectives or hypothesis: 8 1.3 Rationale of the study: 8 1.4 Limitation of the study: 9 1.5Plan of dissertation project conclusion: 9 2 Literature review 9 2.1 Introduction  9 2.2 Review theoretical literature 18 2.3 Review empirical literature 25 2.4 Conclusion 28 3…
Author : isadorekilback

Related Essays

The Impact of Advertising on Consumer Behavior
278). This has resulted to high level of advertising as companies are trying to segment and position their products in the minds of the target customers. Currently, there are new methods of advertising such as use of audio media e.g. radio, print media e.g. magazines and newspaper, internet etc (Schultz et al., 1992, p. 15). Social media such as Facebook and YouTube are the most recent advertising channel. Nevertheless, advertising requires a high level of competence in order for the advert to have an impact on consumer behavior (Murray, 1973, p. 156). In order to impact on the consumption...
10 pages (2510 words) Dissertation
Study of Consumer Buying Behavior towards cars
Internal environment analysis through SWOT method 5. External environment analysis through PESTLE Method 6. Research and Methodology 7. Data Collection and Sampling 8. Analysis and interpretation of the report 9. Suggestions and Recommendations Executive Summary The automobile business today is among the most lucrative industry. Because of the increase in disposable earnings in both rural and urban sector and easy finance made accessible to all class of people by the financial institutes, the domestic car prices have elevated by 60% in March 2011-12 compared to the previous year. Several new...
58 pages (14558 words) Essay
How do Consumer Characteristics Influence Buying Behavior?
On the contrary, previously marketers and organizations were able to comprehend the consumers buying behaviors and patterns through their experiences of selling the products to the consumers. However, firms and marketing decision makers lost direct contact with the customers with the augmentation of the market and organizations. Therefore, consumer-buying behavior is one of the most significant aspects for the organizations in today’s time to be acquainted with the buying patterns and habits of the consumers so that they can focus on their products or services to the market (Pride &...
7 pages (1757 words) Research Paper
Consumer and Buying Behavior
Marketers are using different means to analyse the factors that affect the consumer behaviour of the target market audience so as to ensure that their product mix is largely in tune with the needs and wants of the consumers. Marketers spend billions towards conducting surveys and reviews and also try to analyse the purchase behaviour in order to capture the mindset of the customers and underline the aspects that help analyse the consumer behaviour of the target market audience. The present study would also try to analyse the consumer behaviour of the customers for the online game ‘Dragon...
8 pages (2008 words) Research Paper
Consumer Behavior: Influence of Music in Advertising
The same case applies to radio advertisement. Music in advertisement is selected in connection with the type of brand being advertised, for common application, or for price reflection. Music influences advertisement and customers’ culture in different ways. Music influences the manner in which customers likes and select the products advertised in the market. In the broader perspective, music influences the customers’ evaluation on the products advertised. It is therefore imperative for advertisers to select music that meets the intention of the advertisement (Gorn, 2002). Music is used to...
8 pages (2008 words) Research Paper
PRICE, CONSUMER BUYING BEHAVIOR AND MARKETING ACTIVITIES
Pricing behaviors used to advertise goods and services to consumers such as twenty thousand pounds for a Ferrari, are common in contemporary society, showing that they are advantageous for businesses (Baines et al. 2011). Further, price consultants have emerged to provide advice to business people on how to price their goods because of existence of a strong relationship among price, consumer buying behavior, and marketing strategies. It is significant for businesses to determine which pricing behaviors will harness more consumers. Buying behavior is an act where people make decisions whether...
4 pages (1004 words) Essay
the impact of culture on consumer behavior
People from different cultures, customs, traditions, and religions find equal respect in this country and can stay with complete harmony. Religion and Spirituality are very important in India. Worship of various deities is a salient feature. India is said to be the birthplace of Hinduism, Buddhism, Jainism, Sikhism; 80% of the population follow Hinduism which is at least 4000years old. However people from various religions stay in this nation (Ganeri, 2013, pp. 6-7). India is the land where the Vedas and Upanishads originated (Vyas, 1992, pp.13-14). All the scriptures have been written in...
5 pages (1255 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!