Report: Acer Inc.

Report: Acer Inc. Dissertation example
Masters
Dissertation
Marketing
Pages 12 (3012 words)
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Acer Inc. Contents 1 Contents 2 1. Strategic Analysis 4 1.1 Industry Analysis 4 1.2. Profile of the Company 6 1.3. Stated Organizational Purpose 6 1.4. External and Internal Analysis 7 2. Strategy Development 11 2.1. Existing Strategies 11 2.2. Strategy Toolbox 12 2.3…

Introduction

Strategy implementation 18 4.1. Weakest Section of Last Year’s Report 18 4.2. Outline Plan for Implementation Strategies 19 4.3. Main Actions to be executed 19 Reference List 20 Appendix 22 1. Strategic Analysis The researcher in the context of the paper will analyze the various types of business strategies adopted by the company and would also frame some future productive business strategies that can be adopted by it in the next five years. 1.1 Industry Analysis In order to execute the industry analysis, the researcher would be using the analysis method of Porters five forces. Bargaining Power of the Buyers (relatively high): The demand of the buyers is relatively elastic because the hardware and the software products are fairly differentiated in nature. Increasing popularity of the online shopping has augmented the bargaining power of the buyers. The cost of switching to a new brand is less for the buyers. Bargaining Power of the Suppliers (low): The industry has a massive global supply chain management process. Thus, the power of a single supplier is insignificant. Many electronic companies start producing the supply parts in their own business warehouses to enjoy scale economies. The supplier does not possess much power to manipulate the prices. Existing Rivalry in the Industry (high): The product life cycle for each component is small. Imitation of technology used in a product is common. ...
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