Services Marketing - Essay Example

Only on StudentShare

Extract of sample
Services Marketing

UK bus industry having about 9000 licensed bus companies now supports about 170,000 odd jobs. There are about 22000 bus services registered within UK. Stagecoach comprises of one of the largest bus operators in UK. It runs about 8100 buses and employs around 35000 staff. It is also engaged in providing rail and tram services in UK. Size The daily travel density across the country is about 2 million people. Major competitors for the concern include Cowie, FirstBus, Arriva, West Midlands Travel, National Express, First and GoAhead. Other competitors include international bus service agencies and independent operators (Arriva. 2013). Competitive Structure Since 1985, the bus industry has seen a growth that is remarkable. Presently, 4 of the major bus operators, namely, Cowie, FirstBus, Stagecoach and West Midlands Travel have more than 50% market share. However, the typical market structure specific to a bus industry is that unlike other manufacturing and service concerns, bus service industry focuses majorly on numerous local markets. The local market is evidently the large urban areas (Tsiotsou, and Goldsmith, 2012). What is also striking about the market is that each one of the big 4 operators has almost equal market share with none having a significant market presence in all of the regions. ...Show more

Summary

UK Bus Industry UK Bus Industry – Overview UK bus industry was deregulated and privatised in 1985 by the Transport Act in England with a view to reduce public subsidy by reducing the pressure on prices. This was also initiated to induce business-related changes and increasing profits due to large demand for busses (Bond, 2007)…
Author : gibsonashleigh
Services Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Services Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Services marketing
The crux behind marketing is that we need to identify the customer, earn the goodwill of the customer and also retain the customer. It is a very difficult task but if the customer satisfaction is kept as prominence for the business then it is quiet easy to know the customer.
11 pages (2750 words) Essay
Services Marketing (encounter experiences)
In the case of the present study, the report has been broadly divided into two categories – satisfactory and dissatisfactory. The aspects of satisfaction as well as dissatisfaction are such that it varies from time to time and from person to person. However, certain parameters have been selected in the case of the present report in order to refer to the managerial frameworks available to us that would let us analyse these experiences and make the claim valid as well as reliable.
12 pages (3000 words) Essay
Services Marketing
This way, they tend to point at marketing as a concept only tailored for products which is misleading as the growth and competitiveness in the service industry has warranted adoption of marketing. The growth in service industry has been evident over the past half a century and it is not surprising that in major countries such as United States, Germany, Australia and Canada services account for about 70% of the gross domestic product (GDP).
9 pages (2250 words) Essay
Services Marketing
Many new industries have been emerged since last two decades. Industries can be categorized as per their nature of business activities. Primarily, there are two major kinds of industries that include the manufacturing industries and services industry. The manufacturing industries are engaged in production using multiple of resources and they deal with tangible products.
6 pages (1500 words) Essay
Financial Services Marketing

The researcher of this essay aims to pay special attention to types of products and strategies for the development of financial service. There are six types of new products that are in a company and marketplace. These include new-to-the-world, new product lines, additions to existing product lines, enhancement as well as revision of existing products, repositioning and cost reductions.

8 pages (2000 words) Essay
Services Marketing
The size of the service sector is increasing in almost all economics around the world. As a national economy develops, the relative share of employment among agriculture, industry (including manufacturing and mining) and service changes dramatically (OECD, 2000).
12 pages (3000 words) Essay
Services Marketing Essay
A waiter at a restaurant or a banker at a bank provides services which can not be touched or felt. The satisfaction that a customer derives from intangible services is based on the process of receiving these services rather than the actual outcome. Hence, a bank customer who is greeted well will receive the same cash by submitting a cheque that another person receives by submitting the same cheque but might not get the same pleasant services from another banker.
3 pages (750 words) Essay
Services Marketing
Vodafone’s global strategy includes information, video, m-commerce and other data services. Gradually Vodafone started facing competition and challenges by newcomers in the industry. In 2000/2001 the mobile services industry was one of the fastest growing
12 pages (3000 words) Essay
International services marketing
2012). Moreover, the firm requires modifying its marketing strategies to make them adapted to the international market conditions. This essay focuses on international service marketing, its difference from product marketing, issues associated
2 pages (500 words) Essay
Services Marketing
mers to shop more reliably, use a more prominent offer of wallet, and feel good when having an experience of shopping, helping pull in purchasers to recognizable brands notwithstanding an aggressive environment. To comprehend client loyalty one must understand that there are
8 pages (2000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT