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Advise Moet Chandon in the Chinese market
Pages 8 (2008 words)
China is the fastest growing economy in the world. This phenomenal growth in the Chinese economy has encouraged many international suppliers to enter into the Chinese market and try out their strategy.
China is now the world’s fastest wine consumption country in the world. Some Prestigious French wine producing companies have already invested in Chinese vineyards. This shows that the French companies are interested in the growing Chinese market. One such French winery company is Moet & Chandon. In today’s world for a company to be successful they have to invest heavily in marketing and formulate marketing strategy which would help them boost up the revenues. China’s digital space has increased recently. Companies are trying to increase their presence in the Chinese market not only through regular marketing campaigns like in advertisement in TV, but they are looking beyond that like use of digital marketing. Digital marketing is essentially making use of electronic devices like tablets, computers, cell phones etc. which can capture more eyeballs in today’s Digital environment. One major component of digital marketing is Internet marketing. In this paper, the digital strategies will be focused which Moet & Chandon can take to run their business and also the opportunities and limitation of such strategies in the Chinese market (Shambaugh, 2013). The key objective of this study is to explore the Moet & Chandon’s potential in formulating a successful digital strategy for their wine business in the Chinese market. ...
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